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~subject:"Kreativität"
~type_genre:"Aufsatz im Buch"
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A master class in brand planning : the timeless works of Stephen King
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How innovation impacts artistic creativity - managing innovation in the advertising sector
Öberg, Christina
- In:
The role of creativity in the management of innovation …
,
(pp. 73-95)
.
2017
Persistent link: https://www.econbiz.de/10011707703
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2
Creative tensions in advertising agencies
DeFillippi, Robert
;
Hällgren, Markus
- In:
Advancing research on projects and temporary organizations
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10011432027
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3
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
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4
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
6
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
7
Barriers to diversity : the case of advertising creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
Saved in:
8
Driving creativity and innovation through culture
Archer, Anne
;
Walczyk, Doris
- In:
Corporate creativity : developing an innovative organization
,
(pp. 39-46)
.
2009
Persistent link: https://www.econbiz.de/10003857060
Saved in:
9
Advertisers, commercial artists, and photographers in twentieth century Hamburg
Schürmann, Sandra
- In:
Creative urban milieus : historical perspectives on …
,
(pp. 119-136)
.
2008
Persistent link: https://www.econbiz.de/10003708583
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10
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
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