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~subject:"Kroatien"
~subject:"Marketing management"
~type:"article"
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Marketing management
Serbia
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Ognjanov, Galjina
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Brecic, Ružica
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Filipovic, Jelena
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Gorton, Matthew
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Stojanovic, Žaklina
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International marketing review
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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ECONIS (ZBW)
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
2
Regionally integrated marketing communications : some evidence from the Western Balkans
Ognjanov, Galjina
;
Nojkovich, Aleksandra
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 268-281)
.
2007
Persistent link: https://www.econbiz.de/10003629528
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