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~subject:"Kundenanalyse"
~type_genre:"Book section"
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Kundenanalyse
Distribution channel
554
Vertriebsweg
554
Deutschland
100
Germany
100
Theorie
98
Theory
98
Einzelhandel
70
Retail trade
69
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Online retailing
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Online-Handel
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Consumer behaviour
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Marketing management
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Çengel, Özgür
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Böcker, Jens
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Skiera, Bernd
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Çakiroğlu, K. Ilgın
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Öztek, M. Yaman
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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3
Die Customer-Journey : Chance für mehr Kundennähe
Böcker, Jens
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10011308011
Saved in:
4
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
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