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~subject:"Kundenbindung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Kundenbindung
Beziehungsmarketing
3,679
Relationship marketing
3,679
Deutschland
679
Germany
679
Theorie
530
Theory
530
Consumer behaviour
416
Konsumentenverhalten
416
Customer satisfaction
264
Kundenzufriedenheit
264
Marketingmanagement
258
Lieferantenmanagement
255
Marketing management
255
Supplier relationship management
255
E-commerce
223
Electronic Commerce
223
Social Web
215
Social web
215
Dienstleistungsqualität
195
Service quality
195
Kundenwert
158
USA
158
United States
158
Customer integration
157
Kundenintegration
157
Customer value
156
Brand management
152
Markenführung
152
Innovationsmanagement
133
Innovation management
132
Erfolgsfaktor
112
Internet marketing
112
Online-Marketing
112
Success factor
112
Marketing
105
Customer service
102
Kundenservice
102
Online retailing
101
Online-Handel
101
Strategisches Management
97
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Aufsatz im Buch
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283
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283
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190
Thesis
159
Collection of articles of several authors
42
Graue Literatur
42
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42
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42
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37
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31
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English
29
German
26
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Bruhn, Manfred
5
Homburg, Christian
4
Ozuem, Wilson
2
Aji, Bagus Wicaksono
1
Anggadwita, Grisna
1
Blaeser-Benfer, Andreas
1
Boekhout, Roland
1
Bromberger, Jörg
1
Buch, Rolf
1
Cassar, Alexander
1
Chen, Shu-Ching
1
Chiam, Michael K. M.
1
Christoforou, Tandy
1
Dahlhoff, Hans-Dieter
1
Diegelmann, Michael
1
Diehl, Sandra
1
Döpfner, Mathias
1
East, Robert
1
Engel, Birgit
1
Galičic, Vlado
1
Gu, Rui
1
Hainer, Herbert
1
Hartel, Matthias
1
Harter, Tarik
1
Hartmann, Wolfgang
1
Heger, Günther
1
Hnatiuc, Cristian
1
Hofmann, Markus Oscar
1
Holland, Heinrich
1
Hurriyati, Ratih
1
Isaías, Pedro
1
Jassel, Jagdeep Singh
1
Jaziri-Bouagina, Dhouha
1
Jochem, Roland
1
Jungwirth, Ute
1
Kreutzer, Ralf T.
1
Kuhfuß, Holger
1
Kundisch, Dennis
1
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1
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How to succeed in the digital age : strategies from 17 top managers
6
Computer-mediated marketing strategies : social media and online brand communities
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
Brand management ; Vol. 2
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
E-retailing challenges and opportunities in the global marketplace
1
Erfolgsfaktor Information Management : Erfahrungen, Entwicklungen, Trends
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler Research
1
Gabler Research / Business-to-Business-Marketing
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Investor Relations
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interdisciplinary management research XVI ; 1
1
Knowledge, learning and innovation : research insights on cross-sector collaborations
1
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing, Verkauf
1
Marktorientierte Unternehmensführung
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Strategisches Management
1
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2
1
Sicher zur Innovation : mit offenen Innovationsprozessen zum erfolgreichen Produkt
1
Strategie und Technik des Automobilmarketing
1
Strategies and tools for managing connected consumers
1
The changing business landscape of Romania : lessons for and from transition economies
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
User innovation and the entrepreneurship phenomenon in the digital economy
1
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ECONIS (ZBW)
54
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Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
2
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
3
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
4
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
5
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
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6
The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian
- In:
Advances in consulting research : recent findings and …
,
(pp. 273-298)
.
2019
Persistent link: https://www.econbiz.de/10011928516
Saved in:
7
Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Aji, Bagus Wicaksono
;
Sri Daryanti
- In:
Business and management issues in the global and …
,
(pp. 279-291)
.
2019
Persistent link: https://www.econbiz.de/10012311744
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8
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
9
Influencing factors in customers' intention to re-visit resort hotels : the roles of customer experience management and customer value
Luturlean, Bachruddin Saleh
;
Hurriyati, Ratih
;
Wibowo, …
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 191-207)
.
2018
Persistent link: https://www.econbiz.de/10011738038
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
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