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~subject:"Kundenbindung"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Interview"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Customer relationship management"
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| 4 applied filters
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Subject
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Kundenbindung
Kundenmanagement
161
Beziehungsmarketing
159
Relationship marketing
158
Consumer behaviour
74
Konsumentenverhalten
74
Beziehungsmanagement
49
Customer satisfaction
41
Kundenzufriedenheit
41
Electronic Commerce
33
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
22
E-commerce
21
Retail trade
20
Deutschland
19
Bank
18
Brand management
17
Markenführung
17
Online retailing
17
Online-Handel
17
Vertrauen
16
Internet marketing
15
Online-Marketing
15
Kundenwert
14
Lieferantenmanagement
14
Supplier relationship management
14
Unternehmen
14
Brand image
13
Markenimage
13
Germany
12
Social Web
12
Social web
12
Confidence
11
Qualitätsmanagement
11
Marketingmanagement
10
B-to-B-Marketing
9
Brand
9
Business-to-business marketing
9
Kundenorientierung
9
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Undetermined
5
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Book / Working Paper
10
Article
7
Type of publication (narrower categories)
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Dissertation u.a. Prüfungsschriften
Interview
Konferenzbeitrag
Article in journal
283
Aufsatz in Zeitschrift
283
Hochschulschrift
198
Thesis
165
Collection of articles of several authors
44
Sammelwerk
44
Graue Literatur
43
Non-commercial literature
43
Aufsatz im Buch
37
Book section
37
Aufsatzsammlung
35
Case study
18
Fallstudie
18
Working Paper
18
Arbeitspapier
17
Handbook
17
Handbuch
17
Ratgeber
14
Guidebook
13
Bibliografie enthalten
7
Bibliography included
7
Conference paper
7
Konferenzschrift
4
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Abstract
1
Company information
1
Conference proceedings
1
Elektronischer Datenträger
1
Fallsammlung
1
Fallstudiensammlung
1
Firmeninformation
1
Mikroform
1
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German
10
English
7
Author
All
Bidmon, Sonja
1
Bouranta, Nancy
1
Brandt, Jörg
1
Daniel, Jonathan
1
Feistel, Matthias S. G.
1
Galičic, Vlado
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Griese, Kai-Michael
1
Helmke, Stefan
1
Holland, Heinrich
1
Keller, Thomas
1
Koot, Christian
1
Koutsothanassi, Eleni
1
Laškarin Ažić, Marina
1
Poggiolini, Alessandra
1
Psomas, Evangelos
1
Schaefer, Fabian
1
Scharff, Andreas
1
Schneider, Ulrich G.
1
Schulten, Matthias Bernhard
1
Thomas, Ashish
1
Zeidler, Christian
1
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Published in...
All
Business horizons
1
Business process management journal
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
HNI-Verlagsschriftenreihe
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of quality and service sciences
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The international review of retail, distribution and consumer research
1
Wissenschaft für die Praxis / 1
1
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Source
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USB Cologne (EcoSocSci)
9
ECONIS (ZBW)
8
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1
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10
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17
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date (oldest first)
1
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
2
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
3
Multivariate hybrid pathways for creating exceptional customer experiences
Thomas, Ashish
- In:
Business process management journal
23
(
2017
)
4
,
pp. 822-829
Persistent link: https://www.econbiz.de/10011723281
Saved in:
4
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
5
Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Koutsothanassi, Eleni
;
Bouranta, Nancy
;
Psomas, Evangelos
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011772150
Saved in:
6
Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard
;
Schaefer, Fabian
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
8
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10008637052
Saved in:
9
Strategisches Kundenbindungsmanagement : Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie
Feistel, Matthias S. G.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004928052
Saved in:
10
Kundenbindung durch Personalisierung im Internet : eine Analyse im Rahmen eines Interrelations-Frameworks
Poggiolini, Alessandra
-
2008
Persistent link: https://www.econbiz.de/10008728271
Saved in:
1
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