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~subject:"Kundenbindungsprogramm"
~subject:"Latent class"
~subject:"Private debt"
~subject:"Promotional offers"
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Kundenbindungsprogramm
Latent class
Private debt
Promotional offers
Beziehungsmarketing
4
Consumer behaviour
4
Credit card
4
Credit card industry
4
Konsumentenverhalten
4
Kreditkarte
4
Kreditkartengesellschaft
4
Relationship marketing
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USA
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United States
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Credit cards
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Loyalty program
3
Customer relationship management
2
Customer value
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Interest rate
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Kundenwert
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Segmentation
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Teaser rates
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Zins
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Acquisition strategies
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CBPS
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Credit card profitability
1
Customer acquisition
1
Customer behavior
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Customer profitability
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Data envelopment analysis
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Delinquency risk
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Dienstleistungsmarketing
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Finite mixture model
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Indebtedness
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Kundengewinnung
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Market segmentation
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Marktsegmentierung
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Matching
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Private Verschuldung
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Murthi, B. P. S.
5
Steffes, Erin
3
Kasaian, Keyvan
2
Steffes, Erin M.
2
Bakhtiari, Ali
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
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International journal of bank marketing
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 903-925
Persistent link: https://www.econbiz.de/10014313502
Saved in:
2
Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
Saved in:
3
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
4
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
5
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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