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~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
~type_genre:"Book section"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenzufriedenheit
Retail trade
Kundenbindungsprogramm
100
Loyalty program
100
Beziehungsmarketing
40
Relationship marketing
40
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21
Germany
21
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10
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Arpagaus, Christian
1
Babin, Barry J.
1
Bartels, Hans-Albrecht
1
Bauer, Hans H.
1
Bruni, Roberto
1
Chefor, Ellis
1
Cochoy, Franck
1
Colamatteo, Annarita
1
Drèze, Xavier
1
Galičic, Vlado
1
Glusac, Nikola
1
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Helm, Roland
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Ludl, Michaela
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Rauf, Muniba
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Saleh, Amin
1
Salvietti, Giada
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Sansone, Marcello
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Schmidt, Martin
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Predicting trends and building strategies for consumer engagement in retail environments
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business intelligence and analytics in small and medium enterprises
1
Handbuch Kundenbindungsmanagement
1
Handelsforschung
1
Interdisciplinary management research XVI ; 1
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Marketing - wie Sie Kunden gewinnen und halten
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
The business of gamification : a critical analysis
1
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ECONIS (ZBW)
12
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
3
The development of loyalty programs in the retail sector
Rauf, Muniba
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012161800
Saved in:
4
An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
Saved in:
5
Relational proximity with customers in the retail industry
Sansone, Marcello
;
Bruni, Roberto
;
Colamatteo, Annarita
; …
- In:
Predicting trends and building strategies for consumer …
,
(pp. 268-286)
.
2019
Persistent link: https://www.econbiz.de/10012023252
Saved in:
6
Win, earn, gain : gamification in the history of retailing
Cochoy, Franck
;
Hagberg, Johan
- In:
The business of gamification : a critical analysis
,
(pp. 81-98)
.
2016
Persistent link: https://www.econbiz.de/10011563149
Saved in:
7
Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Arpagaus, Christian
;
Bartels, Hans-Albrecht
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 783-803)
.
2010
Persistent link: https://www.econbiz.de/10003929189
Saved in:
8
Coop : Kundenkarten als Kundenbindungsinstrument
Schmidt, Martin
;
Mahmutovic, Admir
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 36-47)
.
2010
Persistent link: https://www.econbiz.de/10009011575
Saved in:
9
Bonusprogramme : ein wirkungsvolles Kundenbindungsinstrument?
Glusac, Nikola
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 557-568)
.
2009
Persistent link: https://www.econbiz.de/10003790134
Saved in:
10
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
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