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~subject:"Kundenzufriedenheit"
~subject:"Service quality"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Kundenzufriedenheit
Service quality
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Customer value
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Kundenwert
301
Beziehungsmarketing
143
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143
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46
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46
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Handbook of research on customer equity in marketing
4
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
2
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Strategic value management : a dynamic perspective
2
The Routledge handbook of service research insights and ideas
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary issues in digital marketing
1
Cu - Hi
1
Customer Experience : Forum Dienstleistungsmanagement
1
Customer relations
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Direct marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of global supply chain management
1
Handbook of marketing and finance
1
Handbook of partial least squares : concepts, methods and applications
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Innovation and entrepreneurship : theory and practice
1
Kundenorientierte Unternehmensführung : Konzept und Anwendung des Net Promoter® Score in der Praxis
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing theory : a student text
1
Marketing-mix strategies - product strategy and promotion strategy
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Service systems science
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
The handbook of municipal bonds
1
The search for organic growth
1
The worth of goods : valuation and pricing in the economy
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wert- und dialogorientiertes Kundenmanagement
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"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
3
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
4
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
5
Human capital components and their influence on the customer value creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
6
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
Saved in:
7
Customer value dimensions in e-healthcare services : lessons from Finland
Lindberg-Repo, Kirsti
;
Dube, Apramey
- In:
Health economics and healthcare reform : breakthroughs …
,
(pp. 42-55)
.
2018
Persistent link: https://www.econbiz.de/10011791421
Saved in:
8
Creating information-based customer value with service systems in retailing
Rintamäki, Timo
;
Mitronen, Lasse
- In:
Service systems science
,
(pp. 145-162)
.
2016
Persistent link: https://www.econbiz.de/10011578972
Saved in:
9
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
10
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
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