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~subject:"Ladengestaltung"
~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
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Ladengestaltung
Luxury goods
Multichannel strategy
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Developing successful global strategies for marketing luxury brands
3
Global marketing strategies for the promotion of luxury goods
2
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
New luxury management : creating and managing sustainable value across the organization
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ECONIS (ZBW)
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
5
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
6
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
7
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
8
Creating a seamless experience for luxury consumers integrating online and offline communication
Pini, Fabrizio Maria
;
Pelleschi, Valeria
- In:
New luxury management : creating and managing …
,
(pp. 217-237)
.
2017
Persistent link: https://www.econbiz.de/10011609219
Saved in:
9
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
10
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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