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~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Lieferantenmanagement
Preismanagement
B-to-B-Marketing
111
Business-to-business marketing
111
Supplier relationship management
46
Marketingmanagement
28
Business-to-Business-Marketing
27
Marketing management
25
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
14
Relationship marketing
14
Beschaffung
10
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10
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10
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9
Innovation management
9
Innovationsmanagement
9
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9
Unternehmensnetzwerk
9
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9
Strategisches Management
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7
Leistungsbündel
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Marketing theory
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Marketingtheorie
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Dienstleistungsmarketing
6
Direktmarketing
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Services marketing
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Strategic management
6
Verkauf
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Betriebliche Wertschöpfung
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5
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Kleinaltenkamp, Michael
8
Hinterhuber, Andreas
3
Pepels, Werner
3
Plinke, Wulff
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Jacob, Frank
2
Ndubisi, Nelson Oly
2
Ammann, Paul
1
Baaken, Thomas
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Backhaus, Klaus
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Bengtsson, Maria
1
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1
Birker, Klaus
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Blois, Keith J.
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Cantù, Chiara
1
Cova, Bernard
1
Deshpandé, Rohit
1
Dwyer, F. R.
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Farley, John U.
1
Fließ, Sabine
1
Garry, Tony
1
Henneberg, Stephan
1
Homburg, Christian
1
Kindström, Daniel
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Kock, Sören
1
Lancioni, Richard
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Liozu, Stephan
1
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1
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1
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TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
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Unilever Bestfoods Deutschland GmbH <Hamburg>
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Industrial marketing management : the international journal for industrial and high-tech firms
10
The journal of business & industrial marketing
5
Technischer Vertrieb
4
Relational and functional integration
2
Brand management ; Vol. 4
1
Edition KWV
1
Engineering online library
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
International journal of services technology and management
1
International marketing ; Vol. 1
1
Journal of revenue and pricing management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Routledge library editions / International business
1
Technological economics
1
Zeszyty naukowe
1
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ECONIS (ZBW)
49
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Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
5
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
6
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
7
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
8
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
9
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
Saved in:
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
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