//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Lieferantenmanagement"
~subject:"Social web"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of strategic marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Social web
Unternehmenserfolg
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Firm performance
48
Social Web
47
Dienstleistungsqualität
43
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
28
Emerging economies
28
Innovation
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
Value creation
28
Customer integration
26
Kundenintegration
26
Marketing
26
market orientation
25
Confidence
24
more ...
less ...
Online availability
All
Undetermined
75
Type of publication
All
Article
114
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
120
Aufsatz in Zeitschrift
120
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
2
Language
All
English
120
Author
All
Crick, Dave
3
Fernandes, Teresa
3
Simkin, Lyndon
3
Ashill, Nicholas
2
Bang, Nguyen
2
Canhoto, Ana Isabel Domingos
2
Conduit, Jodie
2
Dibb, Sally
2
Engelen, Andreas
2
Frazer, Lorelle
2
Gupta, Samir
2
Hajli, Nick
2
Harrigan, Paul
2
Lancaster, Geoffrey
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Ozuem, Wilson
2
Polonsky, Michael J.
2
Quinton, Sarah
2
Sharma, Revti Raman
2
Thaichon, Park
2
Weinstein, Art
2
Wright, Sheila
2
Abeza, Gashaw
1
Abid, Aman
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Almubarak, Alanoud F.
1
Anantharaman, Rajesh
1
Anees-ur-Rehman, Muhammad
1
Armenakyan, Anahit
1
Arruda Filho, Emílio José Montero
1
Ashwin, Marie
1
Baig, Ahmed S.
1
Balaji, M. S.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
120
Source
All
ECONIS (ZBW)
120
Showing
1
-
10
of
120
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
2
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
3
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
4
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
5
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
6
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
9
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
10
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->