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~subject:"Linguistics"
~type_genre:"Article in journal"
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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2
Revealing the unique blend of meanings in corporate identity : an application of the semiotic square
Signori, Paola
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10012181634
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3
The emergence of compositional grammars in artificial codes
Hong, Fuhai
;
Lim, Wooyoung
;
Zhao, Xiaojian
- In:
Games and economic behavior
102
(
2017
),
pp. 255-268
Persistent link: https://www.econbiz.de/10011792135
Saved in:
4
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
5
From bye to buy : homophones as a phonological route to priming
Davis, Derick F.
;
Herr, Paul M.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1063-1077
Persistent link: https://www.econbiz.de/10010353450
Saved in:
6
Linguistic repertoires and semiotic resources in interaction : a Finnish manager as a mediator in a multilingual meeting
Virkkula-Räisänen, Tiina
- In:
Journal of business communication : JBC
47
(
2010
)
4
,
pp. 505-531
Persistent link: https://www.econbiz.de/10008666388
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