Revealing the unique blend of meanings in corporate identity : an application of the semiotic square
Year of publication: |
2020
|
---|---|
Authors: | Signori, Paola ; Flint, Daniel J. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 1, p. 26-42
|
Subject: | Kalifornien | California | Unternehmenskultur | Corporate culture | Linguistik | Linguistics | Semiotik | Semiotics | Öffentlichkeitsarbeit | Public relations | Deutschland | Germany | Italien | Italy | Frankreich | France |
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