Revealing the unique blend of meanings in corporate identity : an application of the semiotic square

Paola Signori and Daniel J. Flint

Year of publication:	2020
Authors:	Signori, Paola ; Flint, Daniel J.
Subject:	Kalifornien \| California \| Unternehmenskultur \| Corporate culture \| Linguistik \| Linguistics \| Semiotik \| Semiotics \| Öffentlichkeitsarbeit \| Public relations \| Deutschland \| Germany \| Italien \| Italy \| Frankreich \| France

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