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~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
~type:"article"
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Markenführung
Marketing management
Rabatt
Sales promotion
1,315
Verkaufsförderung
1,308
Consumer behaviour
648
Konsumentenverhalten
648
Preismanagement
242
Pricing strategy
242
Einzelhandel
211
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61
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Jain, Amit
5
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3
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2
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2
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2
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2
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Journal of business research : JBR
16
Journal of retailing and consumer services
13
Journal of promotion management : JPM
11
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing
9
Journal of marketing communications
7
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
The journal of personal selling & sales management : JPSSM
4
The journal of product & brand management
4
Company and customer relations
3
International journal of production economics
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
European research studies
2
International journal of contemporary hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Strategic corporate communication in the digital age
2
The journal of business & industrial marketing
2
The service industries journal
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
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ECONIS (ZBW)
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
4
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
5
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
6
The influence of publicity and
sales
promotion
on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun
- In:
Athens journal of business & economics : AJBE
8
(
2022
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10012704168
Saved in:
7
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
8
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
9
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
10
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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