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~subject:"Markenführung"
~subject:"Online retailing"
~subject:"Preismanagement"
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Search: "Amrouche, Nawel"
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Markenführung
Online retailing
Preismanagement
Game theory
9
Spieltheorie
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6
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5
Markenartikel
5
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4
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Consumer behaviour
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Amrouche, Nawel
10
Yan, Ruiliang
7
Zaccour, Georges
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Pei, Zhi
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Ben Rhouma, Tarek
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Martín Herrán, Guiomar
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production economics
2
Annals of operations research
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Journal of business research : JBR
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of retailing and consumer services
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OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
10
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1
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
Saved in:
2
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
3
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
4
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
5
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
6
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
7
Can a weak retailer benefit from a manufacturer-dominant retailer alliance?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10009701597
Saved in:
8
Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
Saved in:
9
A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Amrouche, Nawel
;
Zaccour, Georges
- In:
OR spectrum : quantitative approaches in management
31
(
2009
)
2
,
pp. 361-383
Persistent link: https://www.econbiz.de/10003805876
Saved in:
10
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
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