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~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Pricing strategy"
~subject:"Theorie"
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Markenführung
Online-Handel
Pricing strategy
Theorie
Verkaufsförderung
1,909
Sales promotion
1,908
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
409
Preismanagement
321
Einzelhandel
294
Retail trade
286
promotions
234
Theory
231
Marketingmanagement
200
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
190
Advertising
171
Beziehungsmarketing
168
Marketing
168
Relationship marketing
168
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160
Deutschland
157
United States
154
Promotions
144
Germany
143
Brand management
133
Internet marketing
131
Online-Marketing
131
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128
Online retailing
126
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118
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109
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107
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98
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98
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632
German
58
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Usman, Osly
12
Gedenk, Karen
7
Kind, Hans Jarle
7
Kukar-Kinney, Monika
7
Foros, Øystein
6
Neslin, Scott A.
6
Sinitsyn, Maxim
6
Villas-Boas, Sofia
6
Bertini, Marco
5
Bogomolova, Svetlana
5
Monroe, Kent B.
5
Xia, Lan
5
Aydinli, Aylin
4
Heerde, Harald J. van
4
Lambrecht, Anja
4
Natter, Martin
4
Perloff, Jeffrey M.
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Ailawadi, Kusum L.
3
Arora, Neeraj
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Ballensiefen, Benjamin
3
Barone, Michael J.
3
Barrio-García, Salvador del
3
Berardi, Nicoletta
3
Breugelmans, Els
3
Cao, Zike
3
Choi, Sungchul
3
Franses, Philip Hans
3
Gautier, Erwan
3
Gourio, Francois
3
Grund, Christian
3
Gupta, Sachin
3
Hui, Kai-Lung
3
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3
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3
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1
Econometrisch Instituut <Rotterdam>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
25
Journal of business research : JBR
22
Journal of retailing
20
European journal of operational research : EJOR
13
Journal of marketing
12
Journal of marketing research : JMR
12
Journal of promotion management : JPM
10
Journal of promotion management : innovations in planning and applied research
10
Quantitative marketing and economics : QME
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The international review of retail, distribution and consumer research
8
The journal of product & brand management
8
International journal of industrial organization
7
Marketing letters : a journal of research in marketing
7
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
International journal of retail & distribution management
6
Journal of the Academy of Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
International journal of hospitality management
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of production economics
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
American journal of agricultural economics
3
CUDARE working paper series
3
Decision sciences : DS
3
Discussion papers / CEPR
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of business
3
International journal of production research
3
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ECONIS (ZBW)
687
EconStor
2
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689
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1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
4
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
6
How do retailers compete on price
promotions
? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean
;
Madio, Leonardo
;
Serse, Valerio
-
2022
Persistent link: https://www.econbiz.de/10012875968
Saved in:
7
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
8
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
9
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
10
A two-sided sales
promotions
modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
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