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~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Retail trade"
~subject:"Theorie"
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Search: subject:"promotions"
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Markenführung
Online-Handel
Retail trade
Theorie
Verkaufsförderung
1,909
Sales promotion
1,908
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
409
Preismanagement
321
Pricing strategy
321
Einzelhandel
294
promotions
234
Theory
231
Marketingmanagement
200
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
190
Advertising
171
Beziehungsmarketing
168
Marketing
168
Relationship marketing
168
USA
160
Deutschland
157
United States
154
Promotions
144
Germany
143
Brand management
133
Internet marketing
131
Online-Marketing
131
Verkauf
128
Online retailing
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Brand
84
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1
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40
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27
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25
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9
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English
626
German
53
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2
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All
Kind, Hans Jarle
8
Foros, Øystein
7
Neslin, Scott A.
6
Ailawadi, Kusum L.
5
Gedenk, Karen
5
Kukar-Kinney, Monika
5
Villas-Boas, Sofia
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Fildes, Robert
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Perloff, Jeffrey M.
4
Rajagopal
4
Rudanko, Leena
4
Usman, Osly
4
Arora, Neeraj
3
Barrio-García, Salvador del
3
Behe, Bridget K.
3
Bertini, Marco
3
Das, Gopal
3
Faßnacht, Martin
3
Franses, Philip Hans
3
Gourio, Francois
3
Grund, Christian
3
Gupta, Sachin
3
Görtz, Gunnar
3
Heerde, Harald J. van
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
3
Lambrecht, Anja
3
Lutzky, Christian
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Perakis, Georgia
3
Redler, Jörn
3
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Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Econometrisch Instituut <Rotterdam>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Kogan Page Ltd. <London>
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Published in...
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Journal of retailing and consumer services
36
Journal of business research : JBR
23
Journal of retailing
17
European journal of operational research : EJOR
11
Journal of promotion management : JPM
11
Journal of marketing research : JMR
10
The international review of retail, distribution and consumer research
9
International journal of production economics
8
International journal of retail & distribution management
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
5
International journal of industrial organization
5
Quantitative marketing and economics : QME
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing
4
Journal of marketing research
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agribusiness : an internat. journal
3
American journal of agricultural economics
3
CUDARE working paper series
3
Discussion papers / CEPR
3
Domestic commerce series
3
Handelsforschung
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
International journal of production research
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Journal of revenue and pricing management
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
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Source
All
ECONIS (ZBW)
678
EconStor
2
Showing
1
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10
of
680
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date (newest first)
date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
3
How do retailers compete on price
promotions
? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean
;
Madio, Leonardo
;
Serse, Valerio
-
2022
Persistent link: https://www.econbiz.de/10012875968
Saved in:
4
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
7
A two-sided sales
promotions
modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
8
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
9
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
10
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
Saved in:
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