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~subject:"Markenimage"
~subject:"Supplier relationship management"
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Search: subject_exact:"Strukturgleichungsmodell"
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Markenimage
Supplier relationship management
Strukturgleichungsmodell
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Analytics in finance and risk management
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Cuong Tri Dam
;
Solanki, Vijender Kumar
- In:
Analytics in finance and risk management
,
(pp. 343-353)
.
2023
Persistent link: https://www.econbiz.de/10014517383
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3
Effect of brand image and brand personality on brand loyalty with brand trust as a mediator
Wirayat, Mohamed Yusuf Faridian
;
Rachmawati, Indira
- In:
Digital economy for customer benefit and business …
,
(pp. 32-39)
.
2020
Persistent link: https://www.econbiz.de/10012227480
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4
Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Customer engagement marketing
,
(pp. 269-292)
.
2018
Persistent link: https://www.econbiz.de/10011739869
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5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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6
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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7
Business networks and cooperation in international business relationships
Blankenburg Holm, Desirée
;
Eriksson, Kent
;
Johanson, Jan
-
2009
Persistent link: https://www.econbiz.de/10003834147
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8
Modeling the brand equity using structural equation modeling
Chandrasekhar, S.
;
Sinha, Chabi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 3-12)
.
2007
Persistent link: https://www.econbiz.de/10003676888
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