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~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Product design
2,349
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2,349
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542
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495
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467
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313
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product design
147
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132
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118
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118
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Product life cycle
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2
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2
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2
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1
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1
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Psychology & marketing
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
3
Journal of retailing
3
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Agricultural and resource economics review : ARER
1
Business horizons
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of market research
1
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1
International journal of services and operations management
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of current issues and research in advertising
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of management and strategy : JMS
1
Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing for higher education
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ECONIS (ZBW)
83
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
3
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
4
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
How
product
design
affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
Saved in:
8
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
9
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Figueiredo, Bernardo
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
Saved in:
10
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
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