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Search: subject:"Self construal"
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Markenimage
Consumer behaviour
88
Konsumentenverhalten
88
Self-construal
85
self-construal
45
Personality psychology
31
Persönlichkeitspsychologie
31
Beziehungsmarketing
21
Brand image
21
Relationship marketing
21
Brand management
18
Markenführung
18
Advertising effects
15
Emotion
15
Werbewirkung
15
Cultural identity
13
Kulturelle Identität
13
Brand
11
Markenartikel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Advertising
9
Dienstleistungsqualität
9
Ethics
9
Experiment
9
Fundraising
9
Interdependent self-construal
9
Service quality
9
Social Web
9
Social web
9
Werbung
9
interdependent self-construal
9
Charity
8
Comparison
8
Ethik
8
Gender
8
USA
8
United States
8
Vergleich
8
Wohltätigkeit
8
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English
21
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Bae, Hyeyoon
1
Baskentli, Sara
1
Bernritter, Stefan F.
1
Chan, Eugene Y.
1
Chang, Hua
1
Chen, Long
1
Chen, Pei-Chi
1
Choi, Woo Jin
1
Doh, Sun-Jae
1
Fazli-Salehi, Reza
1
Hadi, Rhonda
1
Han, Boya
1
Hou, Jiayi
1
Hsieh, Meng-Hua
1
Jain, Shailendra Pratap
1
Jo, Sang Hyun
1
Jun, Sung Youl
1
Keller, L. R.
1
Kim, Boha
1
Kim, Eun-Ho
1
Kim, Hyuksoo
1
Kim, Kyung Ho
1
Kim, Pielah
1
Kwak, Hyokjin
1
Lee, Leonard
1
Li, Dahui
1
Li, Fangxuan
1
Li, Xingbo
1
Lin, Jing
1
Liu, Bo
1
Liu, Xinyi
1
Loermans, Annemijn C.
1
Long, Chengzhi
1
Lu, Fang-Chi
1
Ma, Jianan
1
Ma, Shuang
1
Madadi, Rozbeh
1
Park, Hye Kyung
1
Park, Jaehong
1
Park, Kikyoung
1
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International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
21
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1
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
2
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
3
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
4
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
5
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
6
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
7
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and
self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
8
How does
self-construal
shape tourists' image perceptions of paradox destinations? : the mediating roles of cognitive flexibility and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
9
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of
self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
10
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and
self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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