//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"experimental design"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Experiment
259
experimental design
251
Experimental design
217
Consumer behaviour
94
Konsumentenverhalten
94
Theorie
82
Theory
81
Design of experiments
64
Versuchsplanung
64
Experimental Design
54
Experimentelle Ökonomik
45
Experimental economics
43
quasi-experimental design
32
Advertising effects
24
Werbewirkung
24
Willingness to pay
20
Zahlungsbereitschaftsanalyse
19
Simulation
18
Behavioral economics
17
Beziehungsmarketing
17
Relationship marketing
17
Brand image
16
Brand management
16
Markenführung
16
Verhaltensökonomik
16
Cognition
15
Customer satisfaction
15
Kognition
15
Spieltheorie
15
Advertising
14
Dienstleistungsqualität
14
Game theory
14
Kundenzufriedenheit
14
Service quality
14
Werbung
14
Wirkungsanalyse
13
Impact assessment
12
Internet marketing
12
Learning process
12
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Roy, Subhadip
4
Attri, Rekha
1
Bagdare, Shilpa
1
Balaji, M. S.
1
Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Ballouli, Khalid
1
Beise-Zee, Rian
1
Confente, Ilenia
1
Dinsmore, John
1
Dryl, Wioleta
1
Gil, Luciana de Araujo
1
Guzman, Francisco
1
Heere, Bob
1
Huang, Jing
1
Hwang, Yongjin
1
Kennedy, Eric
1
Kirchoff, Jon Frederick
1
Krishnan, Balaji C.
1
Luebke, Sarah S. F.
1
Matthews, A. Lynn
1
Nichols, Bridget Satinover
1
Palmeira, Mauricio
1
Pedersen, Zack Paul
1
Pillai, Sreejesh S.
1
Plotkina, Daria
1
Pongjit, Chompunuch
1
Racat, Margot
1
Sarkar, Soumya
1
Sengupta, Aditi Sarkar
1
So, Kevin
1
Stolze, Hannah
1
Vashisht, Devika
1
Williams, Antonio
1
Yu, Xueer
1
Zhou, Guang
1
more ...
less ...
Published in...
All
The journal of product & brand management
5
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Market : review for marketing theory and practice
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
2
When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover
;
Kirchoff, Jon Frederick
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
Saved in:
3
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
4
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
7
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
8
Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
9
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->