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~subject:"Markenrecht"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Search: subject:"Brand"
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Markenrecht
Brand management
134
Markenführung
134
Consumer behaviour
112
Konsumentenverhalten
112
Markenimage
85
Brand image
83
Brand
76
Markenartikel
73
Handelsmarke
31
Store brand
31
Sustainable product
29
Öko-Produkt
29
Einzelhandel
26
Retail trade
26
Beziehungsmarketing
22
Relationship marketing
22
Theorie
18
Theory
18
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Marketingmanagement
16
Advertising effects
15
Marketing management
15
Werbewirkung
15
USA
13
United States
13
Deutschland
12
Germany
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Kaufentscheidung
10
New product development
10
Produktentwicklung
10
Purchase decision
10
Brand equity
9
Designation of origin
9
Environmental management
9
Food retailing
9
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Book / Working Paper
5
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3
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Sammlung
Article in journal
380
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380
Graue Literatur
108
Non-commercial literature
108
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102
Book section
102
Arbeitspapier
67
Working Paper
67
Hochschulschrift
65
Thesis
51
Collection of articles of several authors
33
Sammelwerk
33
Amtsdruckschrift
31
Government document
31
Gesetz
18
Law
18
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16
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16
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16
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11
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9
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9
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8
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7
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7
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5
Conference proceedings
5
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4
Annual report
3
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3
Elektronischer Datenträger
3
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3
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3
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3
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3
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2
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2
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English
5
German
3
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Jacoby, Jacob
2
Sheth, Jagdish N.
2
Beier, Friedrich-Karl
1
Christensen, Glenn L.
1
Craig, C. S.
1
Doi, Teruo
1
Dunković, Dario
1
Geng, Difei
1
Johar, Gita V.
1
Kraßer, Rudolf
1
Krishna, Aradhna
1
Lewinsky, Dietrich
1
Malhotra, Naresh K.
1
Morrin, Maureen
1
Papastefanou, Stefan
1
Rački Marinković, Ana
1
Saggi, Kamal
1
Swann, Jerre B.
1
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Waseda Daigaku / Hikakuhō Kenkyūjo
1
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Legends in consumer behavior
2
Arbeitswelt der Zukunft : die Gesellschaft im Wandel des 21. Jahrhunderts : Tagungsband Liberale Rechtstagung 2019
1
Asian economic policy review : AEPR
1
Comparative law study series
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
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ECONIS (ZBW)
8
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8
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1
KI-gestützte Schöpfungsprozesse im geistigen Eigentum : rechtliche Anerkennung von künstlicher Intelligenz im IP: vom Hilfsmittel bis zum autonomen Schaffen
Papastefanou, Stefan
- In:
Arbeitswelt der Zukunft : die Gesellschaft im Wandel …
,
(pp. 19-36)
.
2019
Persistent link: https://www.econbiz.de/10012146242
Saved in:
2
The effects of product counterfeiting
Rački Marinković, Ana
;
Dunković, Dario
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 111-134)
.
2018
Persistent link: https://www.econbiz.de/10011938868
Saved in:
3
The nature of innovative activity and the protection of intellectual property in Asia
Geng, Difei
;
Saggi, Kamal
- In:
Asian economic policy review : AEPR
10
(
2015
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011427964
Saved in:
4
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
5
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
6
Intellectual property protection and management : law and practice in Japan
Doi, Teruo
-
1992
Persistent link: https://www.econbiz.de/10012875179
Saved in:
7
Deutscher und europäischer Patent- und Markenschutz : Sammlung ausgew. Aufsätze zur neueren Entwicklung des Patent- und Warenzeichenrechts in der Bundesrepublik Deutschland, des Eu...
Lewinsky, Dietrich
-
1987
Persistent link: https://www.econbiz.de/10000721427
Saved in:
8
Markenrechtliche Abhandlungen : Beiträge zur neueren Entwicklung des Warenzeichen-, Ausstattungs- und Herkunftsschutzes, 1956 - 1985
Beier, Friedrich-Karl
-
1986
Persistent link: https://www.econbiz.de/10009701290
Saved in:
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