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~subject:"Market research"
~subject:"United States"
~type_genre:"Glossar enthalten"
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Market research
United States
Consumer behaviour
44
Konsumentenverhalten
44
Verbraucherverhalten
17
Theorie
13
Theory
13
USA
11
Marketing
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
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7
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5
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4
Europa
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4
Computer-assisted marketing
3
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Brand
2
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2
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2
Business economics
2
Customer value
2
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2
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2
Kundenwert
2
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2
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2
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Glossar enthalten
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3,689
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Graue Literatur
866
Non-commercial literature
866
Arbeitspapier
716
Working Paper
716
Aufsatz im Buch
428
Book section
428
Hochschulschrift
243
Thesis
210
Collection of articles of several authors
122
Sammelwerk
122
Aufsatzsammlung
55
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51
Sammlung
51
Lehrbuch
49
Konferenzschrift
48
Textbook
46
Bibliografie enthalten
45
Bibliography included
45
Reprint
34
Case study
29
Fallstudie
29
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26
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19
Konferenzbeitrag
19
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15
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14
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Amtsdruckschrift
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13
Market information
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Marktinformation
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Zelenak, Mel J.
4
Olson, Jerry C.
3
Peter, Jerome Paul
3
Ferrell, Odies C.
2
Pride, William M.
2
Assael, Henry
1
Diamond, Jay
1
Howard, John A.
1
Kanuk, Leslie Lazar
1
Lee, Stewart M.
1
Mowen, John C.
1
Pintel, Gerald
1
Reiboldt, Wendy
1
Schiffman, Leon G.
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VanCaspel, Venita
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McGraw-Hill/Irwin series in marketing
1
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ECONIS (ZBW)
15
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Consumer economics : the consumer in our society
Zelenak, Mel J.
;
Reiboldt, Wendy
-
2010
-
15. ed.
Persistent link: https://www.econbiz.de/10003848633
Saved in:
3
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
5
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
6
Retail buying
Diamond, Jay
;
Pintel, Gerald
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10003399142
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
8
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
9
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
2002
-
13. ed.
Persistent link: https://www.econbiz.de/10001699100
Saved in:
10
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
1999
-
12. ed
Persistent link: https://www.econbiz.de/10000668146
Saved in:
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