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~subject:"Marketing management"
~subject:"Online-Handel"
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Marketing management
Online-Handel
Mobile Marketing
1,031
Mobile marketing
1,031
Internet
479
Telemarketing
422
Electronic Commerce
367
Deutschland
330
Online-Marketing
317
Germany
308
Internet marketing
295
Consumer behaviour
240
Konsumentenverhalten
240
E-commerce
234
Mobile communications
221
Mobilkommunikation
221
Theorie
208
Theory
208
Relationship marketing
187
Beziehungsmarketing
186
Advertising effects
152
Werbewirkung
152
Werbung
137
Advertising
133
Mobile Business
133
Mobile business
133
Marketing
130
Marketingmanagement
124
Mobile phone
96
Mobiltelefon
96
Social Web
80
Social web
80
Online retailing
67
Kundenmanagement
60
Direktmarketing
58
Mobile Anwendung
58
Mobile application
58
Unternehmen
56
USA
51
Brand management
50
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30
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4
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23
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16
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16
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2
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German
99
English
78
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1
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Ahlert, Dieter
5
Bauer, Hans H.
5
Fritz, Wolfgang
5
Wilke, Kai
5
Becker, Jörg
3
Dees, Heiko
3
Hermanns, Arnold
3
Link, Jörg
3
Albers, Sönke
2
Albrecht, Carmen-Maria
2
Amirkhanpour, Monaliz
2
Berndt, Ralph
2
Birkhofer, Ben
2
Bogner, Thomas
2
Duscha, Andreas
2
Frost, Raymond
2
Gao, Tao
2
Godin, Seth
2
Hudetz, Kai
2
Kapousouzi, Kiriakoula
2
Kenning, Peter
2
Kumar, Vikas
2
Martin, Isabel
2
Mittal, Saurabh
2
Pagani, Margherita
2
Riemer, Kai
2
Rohm, Andrew J.
2
Schröder, Hendrik
2
Schögel, Marcus
2
Shankar, Venkatesh
2
Stafflage, Marcel
2
Strauss, Judy
2
Sultan, Fareena
2
Tiedtke, Daniela
2
Tomczak, Torsten
2
Vrontis, Demetris
2
Wirtz, Bernd W.
2
Abhishek
1
Agrawal, Shiv Ratan
1
Akbar, Suleman
1
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Haufe-Lexware GmbH & Co. KG
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Inter-American Development Bank
1
ODIT France <Paris>
1
Universität St. Gallen
1
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Gabler Edition Wissenschaft
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Handbook of research on mobile marketing management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Ausgewählte Studien des ECC-Handel
2
Business horizons
2
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Internetökonomie und Hybridität
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing : ZFP ; journal of research and management
2
Wirtschaftswissenschaft
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Apps management and e-commerce transactions in real-time
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Betriebswirtschaftliche Forschung zur Unternehmensführung
1
Business education & accreditation : BEA
1
CES working papers
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Zukunft des Electronic Business
1
Duisburger betriebswirtschaftliche Schriften
1
Développement touristique
1
E-Commerce : Wettbewerbsvorteile realisieren
1
E-Commerce im Handel : Status quo und Perspektiven
1
Edition Lebensmittel-Zeitung
1
Electronic Services
1
Electronic markets : the international journal on networked business
1
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ECONIS (ZBW)
176
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1
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176
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1
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
2
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
3
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
4
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
5
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
6
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
9
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
10
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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