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~subject:"Marketing management"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: isPartOf:"Journal of Business Research"
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Marketing management
Social Web
Consumer behaviour
2,030
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2,030
Innovation
873
Firm performance
722
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722
Relationship marketing
679
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677
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620
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619
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582
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Strategisches Management
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Ko, Eunju
11
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8
Flavián Blanco, Carlos
7
Kim, Kyung Hoon
7
Casaló, Luis V.
6
Laroche, Michel
6
Lim, Weng Marc
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Brodie, Roderick J.
4
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kim, Juran
4
Oghazi, Pejvak
4
Ranaweera, Chatura
4
Schlegelmilch, Bodo B.
4
Seo, Yuri
4
Sharma, Piyush
4
Sivakumar, K.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoganathan, Vignesh
4
Zhou, Kevin Zheng
4
Aiello, Gaetano
3
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Calantone, Roger J.
3
Cui, Geng
3
Dhir, Amandeep
3
Foroudi, Pantea
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Hultman, Magnus
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Journal of business research : JBR
754
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
25
Global journal of business research : GJBR
17
Source
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ECONIS (ZBW)
796
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1
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10
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796
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
8
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
9
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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