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~subject:"Marketing management"
~subject:"direct marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Marketing management
direct marketing
Direct marketing
567
Direktmarketing
567
Consumer behaviour
136
Konsumentenverhalten
136
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
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106
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95
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79
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62
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Marketingmanagement
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42
Germany
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39
Theory
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34
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19
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Online-Handel
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Social Web
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Social web
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Park, Timothy A.
3
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3
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2
Jain, Yashraj
2
Kumar, V.
2
Limbu, Yam B.
2
Reed, David
2
Abbu, Haroon R.
1
Abelló, Francisco J.
1
Albers, Sönke
1
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1
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1
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1
Bakharev, Volodymyr V.
1
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1
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Bondaletov, Valery V.
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Bondaletova, Natalia F.
1
Boresta, Marco
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Brouthers, Lance Eliot
1
Brown, Tom J.
1
Buley, Natal'ya V.
1
Böcker, Andreas
1
Cacciarelli, Davide
1
Callison, Coy
1
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1
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Chang, Chun-Wei
1
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1
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1
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1
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1
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1
Demchenko, Tatiana S.
1
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1
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1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
... für Dummies
1
APROMA review
1
Agribusiness : an international journal
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
1
Direct marketing : an international journal
1
European review of agricultural economics : ERAE
1
International journal of business and emerging markets : IJBEM
1
International journal of business policy and economics
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international economic review
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of public policy & marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society
1
Journal of the Operational Research Society : OR
1
Management
1
Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
2
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
3
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
7
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
8
What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide
;
Boresta, Marco
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
Saved in:
9
The influence of farmers markets' characteristics on vendor sales
O'Hara, Jeffrey K.
;
Dutton, Nony
;
Stavely, Nick
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013186804
Saved in:
10
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
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