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Search: subject:"Produktgestaltung"
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Marketing management
Produktgestaltung
3,596
Product design
3,054
New product development
622
Produktentwicklung
620
Theorie
598
Theory
598
Innovation
596
Consumer behaviour
441
Konsumentenverhalten
440
Innovation management
374
Innovationsmanagement
374
USA
228
United States
228
Quality management
143
Qualitätsmanagement
143
Product quality
139
Produktqualität
139
Brand management
134
Markenführung
134
Product differentiation
133
Produktdifferenzierung
133
product design
129
Produktlebenszyklus
128
Product life cycle
127
Vereinigte Staaten
107
Aesthetics
105
Ästhetik
105
Brand image
101
Markenimage
101
Lieferkette
96
Supply chain
96
Fertigungsprogramm
93
Master production schedule
93
Automotive industry
92
Kfz-Industrie
92
Sustainable product
90
Öko-Produkt
90
Packaging
89
Verpackung
88
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86
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4
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69
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16
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16
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3
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68
German
18
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Hsu, Yen
4
Aulōnitēs, Geōrgios I.
2
Balachander, Subramanian
2
Di Maria, Eleonora
2
Green, Paul E.
2
Aadland, Erik
1
Affonso, Felipe M.
1
Ahn, Joongha
1
Albers, Sönke
1
Anderson, Simon P.
1
Baier, Daniel
1
Barchiesi, Maria Assunta
1
Benedicktus, Ray
1
Benkenstein, Martin
1
Berthon, Pierre R.
1
Besana, Claudio
1
Bettiol, Marco
1
Brockhaus, Robert H.
1
Bruce, Margaret
1
Bruijn, Erik Joost de
1
Brune, Guido
1
Brunken, Astrid
1
Buganza, Tommaso
1
Cadotte, Ernest R.
1
Campell, Colin
1
Carroll, J. Douglas
1
Castellan, Silvia
1
Chandon, Pierre
1
Charness, Neil
1
Chen, Haipeng
1
Chen, Steven
1
Chen, Ting
1
Chiarvesio, Maria
1
Choi, Hyunhong
1
Christiansen, John K.
1
Christoffer, Ralf
1
Chung, Hwan
1
Coenenberg, Adolf Gerhard
1
Costa, Roberta
1
Daly, Lucy
1
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European journal of marketing : EJM
4
European journal of operational research : EJOR
3
International journal of industrial organization
3
Journal of marketing
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of business & industrial marketing
3
Annales d'économie et de statistique
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing communications
2
Management international review : mir ; journal of international business
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Administrative science quarterly : ASQ
1
Advances in business marketing : a research annual
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Applied economic perspectives and policy
1
Business history
1
Business process reengineering : Strategien zur Produktivitätssteigerung - Konzepte und praktische Erfahrungen ; [Vorträge und Diskussionen der 3. ZfB-Fachkonferenz 1994, Thema: Organisation der Produktion]
1
California management review
1
Contemporary research in e-marketing ; 2
1
Corporate reputation review : an international journal
1
Creativity and innovation management
1
Decision sciences : DS
1
Der Integrationsgedanke in der Betriebswirtschaftslehre : Helmut Koch zum 70. Geburtstag
1
Die Betriebswirtschaft : DBW
1
Econometrics of imperfect competition
1
Economic development : journal of the Institute of Economics, Skopje
1
Geschichte der Organisationsformen im Absatzbereich von Unternehmen in den alten und neuen Bundesländern : 17. Wissenschaftliches Symposium, Jena 24./25. November 1994
1
Global business review
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
IEEE transactions on engineering management : EM
1
International journal of business and systems research
1
International journal of innovation management
1
International journal of production economics
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
86
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1
Product positioning of low-carbon products based on blockchain-enabled product communities
Chen, Ting
;
Xiong, Yu
- In:
Technovation : an international journal of technical …
132
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014552080
Saved in:
2
Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon
;
Wethaya Faijaidee
- In:
World review of entrepreneurship, management and …
20
(
2024
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
Saved in:
3
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
4
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
7
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
8
The difference of managerial approach in more or less design-oriented companies
Rocco, Sanja
;
Selinšek, Aleksandra
- In:
Management : journal of contemporary management issues
25
(
2020
)
1
,
pp. 193-213
Persistent link: https://www.econbiz.de/10012253950
Saved in:
9
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
10
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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