//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mail"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Direct marketing
721
Direktmarketing
721
Consumer behaviour
157
Konsumentenverhalten
157
Advertising effects
117
Werbewirkung
117
Arzneimittel
112
Pharmaceuticals
112
Deutschland
98
USA
98
United States
98
Germany
97
Advertising
95
Werbung
95
Beziehungsmarketing
79
Relationship marketing
79
Theorie
69
Theory
69
Online-Marketing
64
Internet marketing
63
Pharmaceutical industry
62
Pharmaindustrie
62
Marketingmanagement
61
Distribution channel
40
Vertriebsweg
40
Electronic Commerce
29
E-commerce
27
direct marketing
27
Marketing
24
E-Mail
23
Direct-to-consumer advertising
22
Fundraising
21
Internet
21
Online retailing
21
Online-Handel
21
E-mail
20
Einzelhandel
19
Market research
19
Marktforschung
19
more ...
less ...
Online availability
All
Undetermined
16
Free
8
Type of publication
All
Article
40
Book / Working Paper
21
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Graue Literatur
Ratgeber
Article in journal
42
Aufsatz im Buch
26
Book section
26
Hochschulschrift
13
Thesis
10
Guidebook
9
Non-commercial literature
9
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Arbeitspapier
3
Working Paper
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Glossar enthalten
2
Glossary included
2
CD-ROM, DVD
1
Conference paper
1
Conference proceedings
1
Einführung
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Lehrbuch
1
Reprint
1
more ...
less ...
Language
All
English
57
German
4
French
1
Author
All
Hartmann, Wesley
3
Nair, Harikesh
3
Narayanan, Sridhar
3
Ryan, Damian
3
Bratina, Danijel
2
Kumar, V.
2
Limbu, Yam B.
2
Park, Timothy A.
2
Abbu, Haroon R.
1
Albers, Sönke
1
Amirkhanpour, Monaliz
1
Bakharev, Volodymyr V.
1
Bhadury, Joyendu
1
Bird, Drayton
1
Bondaletov, Valery V.
1
Bondaletova, Natalia F.
1
Brouthers, Lance Eliot
1
Brown, Tom J.
1
Buley, Natal'ya V.
1
Böcker, Andreas
1
Callison, Coy
1
Cesari, Rick
1
Chang, Chun-Wei
1
Chatterjee, Sharmila C.
1
Chintagunta, Pradeep K.
1
Chung, Chiayin
1
Darmawan, Ida
1
Delanote, S.
1
Demchenko, Tatiana S.
1
Dodd, Sara L. Sullivan
1
Dogan, Kutsal
1
Dong, Xiaojing
1
Driessen, Paul H.
1
Esteban-Bravo, Mercedes
1
Faganel, Armand
1
Ferguson, Kimberley
1
Flaherty, Karen E.
1
Giannoni, Gerardo
1
Gopalakrishna, Pradeep
1
Hargie, Owen
1
more ...
less ...
Institution
All
Bundesanstalt für Landwirtschaft und Ernährung
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Econometrisch Instituut <Rotterdam>
1
Inter-American Development Bank
1
Johannes Gutenberg-Universität Mainz / Seminar Finanzdienstleistungen im Spannungsfeld zwischen Rationalisierung und Kundenorientierung
1
Published in...
All
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research paper series / Stanford Graduate School of Business
2
... für Dummies
1
APROMA review
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
1
Direct marketing : an international journal
1
Econometric Institute research papers
1
European review of agricultural economics : ERAE
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Forschungsberichte der Professur für Landwirtschaftliche Betriebslehre und Management
1
International journal of business policy and economics
1
International journal of electronic business
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Journal of international economic review
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society : OR
1
Management
1
Management information systems : mis quarterly
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The journal of personal selling & sales management : JPSSM
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
4
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
7
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
8
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
9
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
10
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->