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~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Marketing management
Deutschland
4,506
Germany
4,417
Theorie
3,506
Theory
3,494
Management
3,395
Welt
2,568
World
2,567
Strategisches Management
1,787
Innovationsmanagement
1,688
USA
1,575
United States
1,542
Innovation management
1,475
Strategic management
1,368
Unternehmen
1,312
Organisatorischer Wandel
1,301
Organizational change
1,301
Human Resource Management
1,300
Personalmanagement
1,300
Innovation
1,267
Risikomanagement
1,196
Corporate Social Responsibility
1,184
Corporate social responsibility
1,167
Risk management
1,039
Wissensmanagement
855
Multinationales Unternehmen
847
Rechnungswesen
832
Accounting
808
Lieferkette
800
Supply chain
800
Transnational corporation
795
Nachhaltige Entwicklung
786
Sustainable development
786
Globalisierung
781
Knowledge management
771
Marketingmanagement
771
Unternehmensethik
768
Nachhaltigkeit
762
Business ethics
734
Polen
733
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36
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4
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Book / Working Paper
717
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25
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Collection of articles of several authors
Glossary included
Article in journal
7,173
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7,173
Aufsatz im Buch
2,198
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2,198
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1,085
Graue Literatur
1,044
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1,044
Thesis
925
Lehrbuch
689
Sammelwerk
645
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590
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525
Bibliography included
525
Arbeitspapier
463
Working Paper
463
Case study
432
Fallstudie
432
Aufsatzsammlung
332
Konferenzschrift
185
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
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31
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31
Festschrift
26
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26
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26
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English
469
German
242
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18
Russian
16
French
6
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Hungarian
5
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Bruhn, Manfred
19
Kotler, Philip
17
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
12
Perreault, William D.
12
Armstrong, Gary
11
McCarthy, Edmund Jerome
10
Kerin, Roger A.
9
Hartley, Steven W.
8
Homburg, Christian
8
Rudelius, William
7
Cannon, Joseph P.
6
Pepels, Werner
6
Esch, Franz-Rudolf
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Bauer, Hans H.
4
Hermanns, Arnold
4
Hippner, Hajo
4
Kleinaltenkamp, Michael
4
Langner, Tobias
4
Laroche, Michel
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Springer, Reiner
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Backhaus, Klaus
3
Balmer, John M. T.
3
Berndt, Ralph
3
Chadraba, Petr
3
Dichtl, Erwin
3
Diller, Hermann
3
Ferrell, Odies C.
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Hörschgen, Hans
3
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American Marketing Association
26
European Society for Opinion and Marketing Research
9
Springer Fachmedien Wiesbaden
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
Information Resources Management Association
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Springer Gabler <Firma>
2
Tūran Universitetí
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
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Published in...
All
Erfurter Hefte zum angewandten Marketing
14
Journal of business research : JBR
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Legends in marketing
8
Premier reference source
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
McGraw-Hill/Irwin series in marketing
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
wi - Wirtschaft
4
Always learning
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Marketingforschung aktuell
3
Psychology & marketing
3
Research
3
Sage library in marketing
3
Technischer Vertrieb
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in international management
2
Advances in international marketing
2
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Source
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ECONIS (ZBW)
742
Showing
1
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10
of
742
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date (newest first)
date (oldest first)
1
Knowledge, economy, society :
management
in the face of contemporary challenges and dilemmas
Jaki, Andrzej
(
ed.
);
Mikuła, Bogusz
(
ed.
)
-
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
;
…
-
2017
Persistent link: https://www.econbiz.de/10011821849
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
Innovative economy ; Part 2
International Scientific Conference Innovative Economy: …
;
…
-
2017
Persistent link: https://www.econbiz.de/10012009355
Saved in:
4
Społeczna odpowiedzialność przedsiȩbiorstwa (CSR) - perspektywa marketingu
Drzazga, Marek
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008466
Saved in:
5
Przedsiębiorstwo XXI wieku : szanse i zagrożenia
Lubas, Barbara
(
contributor
);
Piasny, Beata
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010222608
Saved in:
6
Handbook of research on advanced data mining techniques and applications for business intelligence
Trivedi, Shrawan Kumar
(
ed.
);
Dey, Shubhamoy
(
ed.
); …
-
2017
solutions to achieve optimal decision-making and risk
management
results. Highlighting innovative studies on data warehousing …
Persistent link: https://www.econbiz.de/10011635848
Saved in:
7
Myopic marketing and R&D
management
in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
8
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
9
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
10
Marketing communications
Egan, John
-
2023
-
Fourth edition
Persistent link: https://www.econbiz.de/10013540769
Saved in:
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