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~subject:"Marketing theory"
~subject:"Social Marketing"
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Marketing theory
Social Marketing
Social marketing
1,281
Konsumentenverhalten
269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
USA
120
Behavioral economics
118
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117
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104
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Rundle-Thiele, Sharyn
31
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25
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21
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18
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17
Kotler, Philip
15
Lee, Nancy R.
15
Previte, Josephine
15
Parker, Lukas
14
Binney, Wayne
13
Dietrich, Timo
13
Domegan, Christine
13
Gordon, Ross
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Eagle, Lynne C.
10
Murphy, Maurice
10
Deshpande, Sameer
9
Fry, Marie-Louise
9
Lefebvre, R. Craig
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
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8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Andreasen, Alan R.
7
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Parkinson, Joy
7
Alves, Helena
6
Chesnes, Matthew
6
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6
Jin, Ginger Zhe
6
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6
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
24
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7
Springer Fachmedien Wiesbaden
4
Economics Research, World Bank Group
3
De Gruyter Oldenbourg
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
American Marketing Association
1
Berliner Kommunikations-Forum
1
Econ Verlag
1
Edward Elgar Publishing
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Social Marketing <Stuttgart>
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Springer Nature Switzerland AG
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
Verbraucherforschungsforum <2018, Pforzheim>
1
Verfassungsblog Conference "Choice Architecture in Democracies: Exploring the Legitimacy of Nudging" <2015, Online>
1
Verlag Dr. Kovač
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
1
Wirtschaftswissenschaftlichen Fakultät, Eberhard-Karls-Universität Tübingen
1
World Bank
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Journal of business research : JBR
37
International review on public and non-profit marketing
32
Journal of nonprofit & public sector marketing
31
Health marketing quarterly
29
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
Apas Papers
24
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
Journal of strategic marketing
5
Key debates and contemporary issues in nonprofit marketing
5
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ECONIS (ZBW)
1,184
RePEc
34
EconStor
5
BASE
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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31
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
32
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
33
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
34
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
35
The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
36
Increasing vaccination intention in pandemic times : a social marketing perspective
Wassler, Philipp
;
Del Chiappa, Giacomo
;
Nguyen, Thi Hong Hai
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
Saved in:
37
Can nudging only get you so far? : testing for nudge combination effects
Howley, Peter
;
Ocean, Neel
- In:
European review of agricultural economics
49
(
2022
)
5
,
pp. 1086-1112
Persistent link: https://www.econbiz.de/10013459899
Saved in:
38
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
39
Can nudges save lives?
Ōtake, Fumio
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
2
,
pp. 245-268
Persistent link: https://www.econbiz.de/10013273962
Saved in:
40
A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
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