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~subject:"Marketingmanagement"
~subject:"Procurement"
~type_genre:"Lehrbuch"
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Search: subject:"B-to-B-Marketing"
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Marketingmanagement
Procurement
B-to-B-Marketing
49
Business-to-business marketing
49
Business-to-Business-Marketing
30
Investitionsgütermarketing
21
Lieferantenmanagement
18
Supplier relationship management
18
Marketing
17
Theorie
17
Theory
17
Marketing management
10
Deutschland
7
Germany
7
Industrial goods
6
Industriegüter
6
Dienstleistungsmarketing
5
Industrieprodukt
5
Services marketing
5
Physical distribution
4
Vertrieb
4
Beschaffung
3
Dienstleistung
3
Direktmarketing
3
International marketing
3
Internationales Marketing
3
Kundenmanagement
3
Marketingstrategie
3
Preismanagement
3
Pricing strategy
3
Product management
3
Produktmanagement
3
Sales promotion
3
Selling
3
Verkauf
3
Verkaufsförderung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
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66
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60
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59
Collection of articles of several authors
33
Sammelwerk
33
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28
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16
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German
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Kleinaltenkamp, Michael
7
Blythe, Jim
3
Plinke, Wulff
3
Zimmerman, Alan S.
3
Hüttner, Manfred
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Hayes, H. Michael
1
Hutt, Michael D.
1
Jenster, Per V.
1
Jäger, Uwe
1
Pingel, Anette
1
Pingel, Annette
1
Smith, David E.
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Speh, Thomas W.
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Technischer Vertrieb
4
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1
Lehrbuch
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Wiley series on marketing management
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ECONIS (ZBW)
16
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1
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
2
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
3
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
4
Verkaufsgesprächsführung : Beschaffungsverhalten, Kommunikationsleitlinien, Gesprächssituationen
Jäger, Uwe
-
2007
Persistent link: https://www.econbiz.de/10003453204
Saved in:
5
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
6
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
7
Business-to-business marketing management : a global perspective
Blythe, Jim
;
Zimmerman, Alan S.
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003078067
Saved in:
8
Managing business marketing & sales
Jenster, Per V.
;
Hayes, H. Michael
;
Smith, David E.
-
2005
Persistent link: https://www.econbiz.de/10014006352
Saved in:
9
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
10
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
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