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~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Marketingmanagement
Relationship marketing
USA
278
United States
278
Strategisches Management
268
Strategic management
267
Theorie
262
Theory
261
Organisatorischer Wandel
133
Organizational change
133
Marketing management
117
Multinationales Unternehmen
116
Transnational corporation
116
Business ethics
111
Unternehmensethik
111
Corporate Social Responsibility
108
Corporate social responsibility
108
Brand management
104
Markenführung
104
Human Resource Management
101
Personalmanagement
101
Führungsstil
96
Leadership style
96
Management
95
Welt
92
World
92
Wissensmanagement
84
Knowledge management
83
Cross-cultural management
80
Interkulturelles Management
80
Consumer behaviour
76
Konsumentenverhalten
76
Takeover
74
Übernahme
74
Competitive strategy
69
Wettbewerbsstrategie
69
Firm performance
64
Führungskräfte
64
Managers
64
Unternehmenserfolg
64
Lieferkette
63
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Article
146
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11
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Reprint
Article in journal
20,831
Aufsatz in Zeitschrift
20,831
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5,351
Book section
5,351
Hochschulschrift
2,457
Thesis
2,023
Graue Literatur
2,013
Non-commercial literature
2,013
Collection of articles of several authors
1,155
Sammelwerk
1,155
Arbeitspapier
1,071
Working Paper
1,071
Lehrbuch
861
Case study
847
Fallstudie
847
Textbook
740
Aufsatzsammlung
691
Bibliografie enthalten
661
Bibliography included
661
Ratgeber
378
Guidebook
353
Konferenzschrift
291
Conference proceedings
196
Conference paper
188
Konferenzbeitrag
188
Handbook
160
Handbuch
160
Glossar enthalten
120
Glossary included
120
Collection of articles written by one author
87
Sammlung
87
Festschrift
55
Fallstudiensammlung
54
Bibliografie
52
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49
Amtsdruckschrift
46
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46
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45
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English
157
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Grönroos, Christian
5
Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Baron, Steve
2
Brodie, Roderick J.
2
Brownlie, Douglas
2
Ewing, Michael
2
Fournier, Susan
2
Greenley, Gordon E.
2
Grewal, Dhruv
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Houston, Franklin S.
2
Hult, G. Tomas M.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Sheth, Jagdish N.
2
Webster, Frederick E.
2
Wills, James R.
2
Wind, Yoram
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Almquist, Eric
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Baker, Jeff
1
Barringer, Bruce R.
1
Batista, Luciano C.
1
Beatty, Sharon E.
1
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Harvard Graduate School of Business Administration
2
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
12
Marketing strategy processes and tools
11
Measuring and managing brands
11
Marketing strategy organization and implementation
9
Marketing-mix strategies - product strategy and promotion strategy
7
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
International marketing ; Vol. 3
5
Major theoretical debates and contemporary issues in marketing theory
5
The evolution of brands : from signals of quality to storehouses of trust
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The evolution of nonprofit marketing
5
Brand management ; Vol. 2
4
Corporate brand and corporate reputation
4
Relational and functional integration
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
Strategic information systems ; Vol. 2
3
Strategic sales and strategic marketing
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Legends in marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Sage library in marketing
2
Small business and entrepreneurship ; Vol. 4
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Cross-cultural and critical perspectives on brands
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
Harvard business review : HBR
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
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ECONIS (ZBW)
157
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157
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1
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
2
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
3
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
4
The powerful triangle of marketing data, managerial judgment, and marketing
management
support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
5
Global account
management
: the new frontier in relationship marketing
Yip, George S.
;
Madsen, Tammy L.
-
2008
Persistent link: https://www.econbiz.de/10003657204
Saved in:
6
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
7
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
8
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
9
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
10
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
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