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~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Marketingmanagement
Werbewirkung
Social marketing
1,279
Social Marketing
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1
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1
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ECONIS (ZBW)
188
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1
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
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2
Creativity as the key to success : a plea for more guts in social marketing communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
3
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
4
A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
5
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
6
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
7
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
8
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
9
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
10
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
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