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~subject:"Marketingmanagement"
~type_genre:"Collection of articles written by one author"
~type_genre:"Textbook"
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Marketingmanagement
Kundenwert
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Customer value
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Ahearne, Michael
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Manning, Gerald L.
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Reece, Barry L.
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Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
Saved in:
2
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
3
Selling today : creating
customer
value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
4
Essays on customer equity and product marketing
Yoo, Shi Jin
-
2004
Persistent link: https://www.econbiz.de/10003566862
Saved in:
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