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Marketingmanagement
Services marketing
2,136
Dienstleistungsmarketing
1,687
Relationship marketing
441
Beziehungsmarketing
397
Service quality
374
Consumer behaviour
370
Dienstleistung
316
Theory
313
Theorie
311
Deutschland
289
Germany
289
Konsumentenverhalten
288
Dienstleistungsqualität
287
Marketing
264
Customer satisfaction
232
Dienstleistungssektor
214
Service industry
201
Kundenzufriedenheit
173
Services
162
Marketing management
154
Brand management
122
Markenführung
121
Dienstleistungsmanagement
120
Service management
119
Marketing theory
114
Service-dominant logic
103
Marketingtheorie
102
Customer integration
101
Kundenintegration
101
Service-Dominant Logic
101
USA
93
Financial services
92
Lieferantenmanagement
92
Supplier relationship management
92
United States
86
Customer service
85
Betriebliche Wertschöpfung
75
Value creation
75
services marketing
69
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All
Undetermined
23
Free
13
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Book / Working Paper
84
Article
73
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Article in journal
44
Aufsatz in Zeitschrift
44
Hochschulschrift
29
Aufsatz im Buch
28
Book section
28
Thesis
26
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
13
Sammelwerk
13
Bibliografie enthalten
12
Bibliography included
12
Case study
11
Fallstudie
11
Lehrbuch
11
Textbook
10
Aufsatzsammlung
6
Arbeitspapier
3
Festschrift
3
Working Paper
3
Conference proceedings
2
Konferenzschrift
2
Bibliografie
1
Collection of articles written by one author
1
Conference paper
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
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1
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1
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1
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1
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German
79
English
77
French
1
Author
All
Meffert, Heribert
6
Bidram, Vahid
3
Bruhn, Manfred
3
Hüttner, Manfred
3
Laakmann, Kai
3
Ruyter, Ko de
3
Yasanallah, Purashraf
3
Bauer, Hans H.
2
Bernecker, Michael
2
Botschen, Günther
2
Corsten, Hans
2
Fassott, Georg
2
Grönroos, Christian
2
Hartmann, Rainer
2
Milne, George R.
2
Schneider, Helmut
2
Schwarting, Ulf
2
Swani, Kunal
2
Weinbrenner, Susanne
2
Abdulsalam Mas'ud
1
Abidemi, Bello Taofik
1
Agrawal, Shiv Ratan
1
Agyei, Paul Mensah
1
Ahsen, Anette von
1
Akaka, Melissa Archpru
1
Akkaranai Kwanyou
1
Albinsson, Pia A.
1
Albrecht, Patric
1
Alshauibi, Ahmad
1
Alves, Helena
1
Amenuvor, Fortune Edem
1
Anand, Gunjan
1
Areni, Charles Scott
1
Armbrüster, Thomas
1
Athanasula-Reppa, Anastasia
1
Aulōnitēs, Geōrgios I.
1
B., Sathish Kumar
1
Bacile, Todd J.
1
Baker, Jonathan J.
1
Balachandran, Indra
1
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Fördergesellschaft Marketing an der Universität Augsburg
2
FernUniversität in Hagen
1
Institut für Markt- und Distributionsforschung <Köln>
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münchener Marketing-Symposium <24, 1998, München>
1
UVK Verlag
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Gabler Edition Wissenschaft
3
Innovations in services marketing and management : strategies for emerging economies
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Advances in services marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
Journal of strategic marketing
2
Managing service quality : MSQ ; an international journal
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriften zu Marketing und Management
2
UTB / Tourismus, Betriebswirtschaftslehre
2
AI innovation in services marketing
1
Academic journal of economic studies
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Asia Pacific journal of marketing and logistics
1
Bangladesh journal of political economy
1
Berichte aus der Betriebswirtschaft
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Bringing technology to market: trends, cases, solutions
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business science reference
1
DUV / Wirtschaftswissenschaft
1
Dienstleistungsmanagement : Jahrbuch
1
Dienstleistungsmarketing : Konzeptionen und Anwendungen
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Dissertation.de
1
Driesen Edition Wissenschaft
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Forschung im Dienste der Politikberatung : innovative Forschung für eine integrierte und nachhaltige Verkehrs-, Bau- und Wohnungsbaupolitik ; Statusseminar, 18. April 2002 in Berlin
1
Forum Marketing & Management : Probleme, Konzepte, Lösungen
1
Freiberg working papers
1
Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
1
Gabler Research / Marktorientiertes Management
1
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Source
All
ECONIS (ZBW)
157
Showing
1
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157
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1
The influence of marketing communication on perception and decision-making process of service users
Janjić, Ljubica
;
Dašić, Toma
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
14
(
2023
)
2
,
pp. 57-66
Persistent link: https://www.econbiz.de/10014635155
Saved in:
2
Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo
-
2023
, communication management, sales management, marketing channels, pricing,
services
marketing
, relationship marketing, luxury …
Persistent link: https://www.econbiz.de/10014250259
Saved in:
3
Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha
- In:
International journal of business & management : IJoBM
10
(
2022
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
Saved in:
4
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
Saved in:
5
AI innovation in
services
marketing
Correia, Ricardo Fontes
(
ed.
);
Venciūtė, Dominyka
(
ed.
)
-
2024
services
marketing
is essential for businesses, academics, and practitioners alike"-- …
Persistent link: https://www.econbiz.de/10014514174
Saved in:
6
Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra
;
Grebski, Michalene
;
Grebski, Wes
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
Saved in:
7
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
Saved in:
8
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
9
Achieving excellence in
services
marketing
: roles in customer delight
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
20
(
2020
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
Saved in:
10
Direct and indirect effects of customer financial condition in the acceptance of Islamic microfinance in a frontier market
Umar, Umar Bello
;
Abdulsalam Mas'ud
;
Matazu, Sadisu …
- In:
Journal of Islamic marketing
13
(
2022
)
9
,
pp. 1940-1957
Persistent link: https://www.econbiz.de/10013286523
Saved in:
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