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~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
~type_genre:"Working Paper"
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Marketingtheorie
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Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
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Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of the Academy of Marketing Science
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Marketing theory
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Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
8
Australasian marketing journal
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
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Journal of Islamic marketing : JIMA
4
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of strategic marketing
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The marketing review
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European management journal
3
International journal of islamic marketing and branding
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Journal of marketing communications
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
The journal of business & industrial marketing
3
Faculty & research / Insead : working paper series
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Foundations and trends in marketing : FTMKT
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International marketing review
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Journal of customer behaviour
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Journal of marketing education : JME
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Journal of marketing research : JMR
2
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2
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2
Working papers / Lancaster University Management School
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
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ECONIS (ZBW)
374
EconStor
1
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
Saved in:
4
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
5
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
6
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
7
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
8
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
9
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
10
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
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