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~subject:"Marktsegmentierung"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B-to-B-Marketing"
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Marktsegmentierung
Theorie
B-to-B-Marketing
219
Business-to-business marketing
219
Lieferantenmanagement
63
Supplier relationship management
63
Deutschland
58
Germany
57
Business-to-Business-Marketing
49
Marketingmanagement
33
Theory
32
Marketing management
28
Beziehungsmarketing
26
Marketing
26
Relationship marketing
26
Investitionsgütermarketing
25
Business network
23
Unternehmensnetzwerk
23
Bundling strategy
16
Leistungsbündel
16
Vertrieb
15
Physical distribution
14
USA
14
United States
14
Preismanagement
13
Pricing strategy
13
E-commerce
12
Electronic Commerce
12
Beschaffung
11
Brand management
11
Markenführung
11
Procurement
11
Lieferkette
10
Market segmentation
10
Supply chain
10
Innovation
9
Innovation management
9
Innovationsmanagement
9
International marketing
9
Internationales Marketing
9
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Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
33
Article
8
Type of publication (narrower categories)
All
Case study
Sammelwerk
Hochschulschrift
156
Thesis
147
Article in journal
80
Aufsatz in Zeitschrift
80
Bibliografie enthalten
79
Bibliography included
79
Aufsatz im Buch
50
Book section
50
Graue Literatur
44
Non-commercial literature
44
Collection of articles of several authors
23
Fallstudie
19
Lehrbuch
18
Textbook
16
Aufsatzsammlung
14
Arbeitspapier
11
Working Paper
11
Handbook
4
Handbuch
4
Konferenzschrift
4
Systematic review
4
Übersichtsarbeit
4
Festschrift
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Bibliografie
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
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1
Konferenzbeitrag
1
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Language
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German
29
English
11
Polish
2
Author
All
Kleinaltenkamp, Michael
9
Backhaus, Klaus
3
Plinke, Wulff
3
Avery, Jill
2
Steenburgh, Thomas J.
2
Blythe, Jim
1
Bolton, Ruth N.
1
Boysen, Werner
1
Bruhn, Manfred
1
Büschken, Joachim
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Günter, Bernd
1
Heger, Dominik K.
1
Homburg, Christian
1
Hutt, Michael D.
1
Jacob, Frank
1
Klinkers, Michael
1
Kotri, Andrus
1
Landwehr, Stefan
1
Martin, Roger L.
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Mourey, Jim
1
Nenonen, Suvi
1
Pepels, Werner
1
Reinkemeier, Christoph
1
Rätz, Diana
1
Schneckenburger, Timo
1
Sheth, Jagdish N.
1
Storbacka, Kaj
1
Storp, Nancy
1
Strothmann, Karl-Heinz
1
Tarasi, Crina O.
1
Thomas, Robert J.
1
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Published in...
All
Technischer Vertrieb
4
Gabler Edition Wissenschaft
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Journal of marketing
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Engineering online library
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Legends in marketing
1
Marketing
1
Marketing intelligence & planning
1
Reihe Electronic Commerce
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The journal of business & industrial marketing
1
VDI-Berichte
1
Zeszyty naukowe
1
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Source
All
ECONIS (ZBW)
41
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1
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
2
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
4
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
5
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
Saved in:
6
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
7
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
8
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
9
Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.
;
White, Polly
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
Saved in:
10
Trendy i koncepcje w marketingu i sprzedaży business-to-business
Waśkowski, Zygmunt
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10013444750
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