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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Marktsegmentierung
Zielgruppe
1,107
Target group
1,105
Consumer behaviour
438
Konsumentenverhalten
438
Advertising effects
250
Werbewirkung
250
Advertising
216
Werbung
214
Children
192
Kinder
192
USA
153
United States
153
Marketing management
141
Marketingmanagement
141
Internet marketing
136
Online-Marketing
136
Market segmentation
132
Jugendliche
109
Youth
109
Beziehungsmarketing
94
Relationship marketing
94
Deutschland
71
Germany
71
Brand management
69
Markenführung
69
Elderly people
66
Ältere Menschen
66
Low income
50
Niedrigeinkommen
50
Brand image
46
India
46
Indien
46
Markenimage
46
Developing countries
43
Entwicklungsländer
43
Holiday behaviour
43
Urlaubsverhalten
43
Marketing
38
Social Web
38
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53
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11
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Article
129
Book / Working Paper
2
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Aufsatz in Zeitschrift
Lehrbuch
Article in journal
129
Aufsatz im Buch
35
Book section
35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
6
Bibliografie enthalten
5
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5
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4
Sammelwerk
4
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3
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3
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2
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2
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1
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1
Dissertation u.a. Prüfungsschriften
1
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1
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1
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1
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1
Marktinformation
1
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1
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English
118
German
13
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All
Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Abou Nabout, Nadia
1
Aghdaie, Mohammad Hasan
1
Ahmadi, Iman
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berenguer Contrí, Gloria
1
Berné, Carmen
1
Birk, Matthias M.
1
Bodenmiller, Adam E.
1
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Books on Demand GmbH <Norderstedt>
1
Published in...
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Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Electronic commerce research
1
Enlightening tourism : ET ; a pathmaking journal
1
European Sport management quarterly : ESMQ
1
European research studies
1
Expert journal of marketing
1
Fachbuchreihe WiWi Kompetenz kompakt
1
Folia oeconomica Stetinensia : FOS
1
Haworth series in segmented, targeted, and customized marketing
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
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ECONIS (ZBW)
131
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131
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
4
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
5
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
6
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
7
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
8
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
9
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
Saved in:
10
Technology readiness index and related customer segmentation : a study of conflict zones
Wani, Tahir Ahmad
;
Jan, Sumaira
;
Tyagi, Nikita
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10015062409
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