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~subject:"Mobile application"
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Mobile application
Mobile marketing
1,050
Mobile Marketing
1,045
Internet
439
Electronic Commerce
359
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357
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330
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329
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308
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302
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260
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260
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237
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234
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233
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207
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207
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193
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193
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152
Werbewirkung
152
Mobile Business
140
Mobile business
140
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136
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133
Marketingmanagement
128
Marketing management
125
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122
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101
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101
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92
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92
mobile marketing
75
Online retailing
71
Online-Handel
71
Mobile Anwendung
60
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59
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56
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55
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3
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3
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3
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2
Gaiser, Christian W.
2
Liu, Yinyuan
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Journal of business research : JBR
2
Advances in e-business research (AEBR) book series
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Expert journal of marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on mobile marketing management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management for Professionals
1
Management for professionals
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Affective contagion effects in cross-cultural
mobile
marketing
: evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
4
Navigating
mobile
marketing
: unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
Mobile consumers and applications : essays on
mobile
marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
7
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
8
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
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