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~subject:"Monte-Carlo-Simulation"
~subject:"Neural networks"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel
-
2020
Persistent link: https://www.econbiz.de/10012315831
Saved in:
3
Multicategory purchase incidence models for partitions of product categories
Hruschka, Harald
- In:
Journal of forecasting
36
(
2017
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10011729245
Saved in:
4
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
39
(
2017
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10011761306
Saved in:
5
A Monte Carlo study of design procedures for the semi-parametric mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
Review of marketing science
14
(
2016
)
1
,
pp. 21-67
Persistent link: https://www.econbiz.de/10011555175
Saved in:
6
Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald
- In:
Journal of forecasting
26
(
2007
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
Saved in:
7
A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
8
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
9
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
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