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~subject:"Preismanagement"
~subject:"Strategisches Management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Preismanagement
Strategisches Management
B-to-B-Marketing
111
Business-to-business marketing
111
Lieferantenmanagement
46
Supplier relationship management
46
Marketingmanagement
28
Business-to-Business-Marketing
27
Marketing management
25
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
14
Relationship marketing
14
Beschaffung
10
Pricing strategy
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Unternehmensnetzwerk
9
Vertrieb
9
Bundling strategy
7
Leistungsbündel
7
Marketing theory
7
Marketingtheorie
7
Dienstleistungsmarketing
6
Direktmarketing
6
Services marketing
6
Strategic management
6
Verkauf
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Betriebliche Wertschöpfung
5
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11
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Kleinaltenkamp, Michael
4
Hinterhuber, Andreas
3
Plinke, Wulff
2
Backhaus, Klaus
1
Birker, Klaus
1
Cravens, David W.
1
Hofmaier, Richard
1
Homburg, Christian
1
Lancioni, Richard
1
Liozu, Stephan
1
Mandt, Tobias
1
Möller, K. E. Kristian
1
Parvinen, Petri
1
Pepels, Werner
1
Schau, Hope Jensen
1
Smith, Michael F.
1
Snelgrove, Todd C.
1
Totzek, Dirk
1
Tunisini, Annalisa
1
Turnbull, Peter W.
1
Valla, Jean-Paul
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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2
Edition KWV
1
Engineering online library
1
Journal of revenue and pricing management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Oxford handbooks
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ECONIS (ZBW)
18
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1
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
8
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
9
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
10
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
1
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