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~subject:"Preismanagement"
~subject:"United States"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B-to-B-Markenführung"
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Preismanagement
United States
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
33
Supplier relationship management
33
Marketingmanagement
24
Investitionsgütermarketing
21
Marketing management
21
Theorie
19
Theory
19
Business-to-Business-Marketing
18
Marketing
18
Deutschland
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15
Beziehungsmarketing
11
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10
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Unternehmensnetzwerk
8
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Direktmarketing
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Leistungsbündel
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Strategisches Management
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Investitionsgüterindustrie
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Marketing theory
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Marketingtheorie
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Hinterhuber, Andreas
3
Kleinaltenkamp, Michael
3
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1
Gil Lafuente, Ana María
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Gil-Lafuente, Jaime
1
Liozu, Stephan
1
Markeset, Tore
1
Martínez-López, Francisco J.
1
Merigo, Jose Maria
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Plinke, Wulff
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of services technology and management
1
Journal of revenue and pricing management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Technischer Vertrieb
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
12
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
4
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
5
Special issue: Applied intelligent systems in business-to-business marketing
Martínez-López, Francisco J.
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 470-563
Persistent link: https://www.econbiz.de/10009783191
Saved in:
6
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
7
Special issue on operations management in business-to-business markets : practice and research
Tang, Christopher S.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008990046
Saved in:
8
Special issue: Developments in industrial B2B services
Markeset, Tore
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003848967
Saved in:
9
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
10
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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