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~subject:"Pricing strategy"
~type_genre:"Reprint"
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Pricing strategy
Strategic management
267
Strategisches Management
267
Marketing management
117
Marketingmanagement
117
Brand management
104
Markenführung
104
Theorie
102
Theory
102
USA
87
United States
87
Competitive strategy
69
Wettbewerbsstrategie
69
Consumer behaviour
64
Konsumentenverhalten
64
Multinationales Unternehmen
56
Transnational corporation
56
Innovation management
43
Innovationsmanagement
43
Brand
38
Markenartikel
38
Environmental management
37
Umweltmanagement
37
Firm performance
35
Unternehmenserfolg
35
Brand image
34
Globalisierung
34
Globalization
34
Markenimage
34
Innovation
33
Welt
31
World
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International market entry
30
Internationaler Markteintritt
30
International marketing
26
Internationales Marketing
26
Marketing theory
22
Marketingtheorie
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Preismanagement
21
Corporate Social Responsibility
20
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Article
16
Book / Working Paper
5
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Reprint
Article in journal
9,083
Aufsatz in Zeitschrift
9,083
Graue Literatur
3,431
Non-commercial literature
3,431
Working Paper
3,134
Arbeitspapier
3,130
Aufsatz im Buch
1,079
Book section
1,079
Hochschulschrift
684
Thesis
533
Collection of articles of several authors
174
Sammelwerk
174
Collection of articles written by one author
114
Sammlung
114
Bibliografie enthalten
101
Bibliography included
101
Aufsatzsammlung
80
Case study
73
Conference paper
73
Fallstudie
73
Konferenzbeitrag
73
Amtsdruckschrift
70
Government document
70
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64
Lehrbuch
52
Textbook
44
Conference proceedings
43
Ratgeber
20
Guidebook
19
Handbook
17
Handbuch
17
Systematic review
16
Übersichtsarbeit
16
Forschungsbericht
14
Rezension
11
Amtliche Publikation
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9
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9
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9
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Language
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English
21
Author
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Monroe, Kent B.
3
Sheth, Jagdish N.
3
Marn, Michael V.
2
Baker, Walter
1
Cavusgil, S. Tamer
1
Clark, Terry
1
Dean, Joel
1
Debruyne, Marion
1
Della Bitta, Albert J.
1
Dolan, Robert J.
1
Frambach, Rudolf T.
1
Gourville, John
1
Gruca, Thomas S.
1
Harvey, Michael G.
1
Hinterhuber, Andreas
1
Ingenbleek, Paulus Theodorus Maria
1
Katsikeas, Constantine S.
1
Kibarian, Thomas M.
1
Kotabe, Masaaki
1
Lancioni, Richard
1
Lucas, M. R.
1
Myers, Matthew B.
1
Noble, Peter M.
1
Rajaratnam, Daniel
1
Rosiello, Robert L.
1
Schau, Hope Jensen
1
Schindler, Robert M.
1
Smith, Michael F.
1
Sodhi, Manmohan S.
1
Sodhi, Navdeep S.
1
Soman, Dilip
1
Theodosiou, Marios
1
Verhallen, Theo W.
1
Xia, Lan
1
Yadav, Manjit S.
1
Zawada, Craig
1
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Institution
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Harvard Graduate School of Business Administration
1
Published in...
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Harvard business review on pricing
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
International marketing ; Vol. 2
4
Legends in marketing
3
An Elgar reference collection
1
Business economics
1
Ideas with impact
1
The Harvard business review paperback series
1
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ECONIS (ZBW)
21
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1
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
2
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
3
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
4
Industrial pricing : theory and managerial practice
Noble, Peter M.
;
Gruca, Thomas S.
-
2009
Persistent link: https://www.econbiz.de/10003836518
Saved in:
5
Pricing decisions and the neoclassical theory of the firm
Lucas, M. R.
-
2009
Persistent link: https://www.econbiz.de/10003836524
Saved in:
6
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
7
Image communicated by the use of 99 endings in advertised prices
Schindler, Robert M.
;
Kibarian, Thomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836531
Saved in:
8
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
9
Successful new product pricing practices : a contingency approach
Ingenbleek, Paulus Theodorus Maria
;
Debruyne, Marion
; …
-
2009
Persistent link: https://www.econbiz.de/10003836587
Saved in:
10
Harvard business review on pricing
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003730861
Saved in:
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