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~subject:"Prinzipal-Agent-Theorie"
~subject:"Theorie"
~subject:"Werbeplanung"
~type:"article"
~type:"journal"
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Prinzipal-Agent-Theorie
Theorie
Werbeplanung
Werbewirtschaft
564
Advertising industry
532
Werbung
157
Advertising
140
USA
79
United States
79
Creativity
71
Kreativität
69
Deutschland
67
Germany
53
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37
Advertising planning
37
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Agency theory
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Branchenentwicklung
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Multinationales Unternehmen
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King, Stephen
9
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Koslow, Scott
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Nyilasy, Gergely
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Nyren, Chuck
2
Prince, Melvin
2
Reid, Leonard N.
2
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1
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1
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1
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1
Berndt, Ernst R.
1
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1
Bouncken, Ricarda B.
1
Brax, Saara A.
1
Bruhn, Manfred
1
Calvano, Emilio
1
Cheng, Hsing K.
1
Cheong, Yunjae
1
Combs, Justin
1
Craig, C. S.
1
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1
Davies, Mark A. P.
1
Dickinson-Delaporte, Sonia
1
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1
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Grant, Ian
1
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1
Gunadhi, Himawan
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1
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A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
5
Applied economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
European journal of marketing : EJM
2
International journal of electronic commerce : IJEC
2
International journal of marketing : IJM ; formerly Der Markt
2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing research : JMR
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Economics of innovation and new technology
1
Economies et sociétés ; 47,3/4
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Kommunikationsmanagement
1
Human relations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
International journal of the economics of business
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of communication management : an international journal
1
Journal of economics & management strategy : JEMS
1
Journal of marketing theory and practice
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Prometheus : critical studies in innovation
1
Recent advances in the analysis of competition policy and regulation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Services marketing quarterly
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ECONIS (ZBW)
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1
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
2
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
3
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin
;
Guo, Hong
;
Easley, Robert F.
- In:
Production and operations management : an international …
26
(
2017
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
Saved in:
6
Media-Trend-Journal : das Monatsmagazin für Medien und Mediaplanung
Zürich : Medien-&-Medizin-Verl.
;
Zürich : Springer …
;
…
-
1.1984 - 2009,4/5(Juni); 2009,10(Dez.); 25.2010,1-3; …
Persistent link: https://www.econbiz.de/10000365727
Saved in:
7
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
8
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
9
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
10
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
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