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~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Product Placement
Rundfunkpolitik
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822
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215
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206
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135
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Laussel, Didier
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2
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The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Prometheus : critical studies in innovation
2
SpringerLink / Bücher
2
A BFI book
1
A Bantam book
1
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1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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1
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1
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1
European journal of marketing : EJM
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1
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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International business and economics research journal
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International journal of advertising : the review of marketing communications
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International journal of sport finance
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International screen industries
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International tax & business lawyer
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Iranian economic review : journal of University of Tehran
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of cultural economics
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Journal of current issues and research in advertising : JCIRA
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Journal of international economic law
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The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
4
Why is exclusivity in broadcasting rights prevalent and why does simple regulation fail?
Pouyet, Jérôme
;
Martimort, David
-
2022
Persistent link: https://www.econbiz.de/10013279591
Saved in:
5
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
6
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
7
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
8
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
9
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
10
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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