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~subject:"Relationship marketing"
~subject:"Vertrauen"
~type_genre:"Reprint"
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Search: subject:"Customer relationship management"
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Relationship marketing
Vertrauen
Beziehungsmarketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Confidence
3
Dienstleistungssektor
3
Marketing theory
3
Marketingtheorie
3
Service industry
3
USA
3
United States
3
Brand image
2
Computer-assisted marketing
2
Corporate culture
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
IT-gestütztes Marketing
2
Key account management
2
Key-Account-Management
2
Learning organization
2
Lernende Organisation
2
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Type of publication
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Article
39
Book / Working Paper
8
Type of publication (narrower categories)
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Reprint
Article in journal
15,091
Aufsatz in Zeitschrift
15,091
Aufsatz im Buch
3,377
Book section
3,377
Hochschulschrift
1,439
Thesis
1,166
Graue Literatur
1,050
Non-commercial literature
1,050
Working Paper
659
Arbeitspapier
658
Collection of articles of several authors
550
Sammelwerk
550
Case study
446
Fallstudie
446
Aufsatzsammlung
377
Ratgeber
228
Guidebook
211
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
139
Konferenzbeitrag
139
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
103
Conference proceedings
70
Collection of articles written by one author
53
Sammlung
53
Glossar enthalten
24
Glossary included
24
Interview
24
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Fallstudiensammlung
16
Amtsdruckschrift
15
Government document
15
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Language
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English
47
Author
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Grönroos, Christian
4
Baron, Steve
2
Fournier, Susan
2
Almquist, Eric
1
Baker, Jeff
1
Batista, Luciano C.
1
Bengtsson, Anders
1
Brodie, Roderick J.
1
Bungay Stanier, Michael
1
Chen, Peter P.
1
Cheng, T. C. E.
1
Cunningham, Colleen
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
Downing, Steve
1
Duff, Angus
1
Dwyer, F. R.
1
East, Robert
1
Eid, Riyad
1
Ewing, Michael
1
Fang, Shyh-Rong
1
Finne, Åke
1
Fu, Frank Q.
1
Gassenheimer, Jule B.
1
Glynn, Mark S.
1
Glynn, Simon E.
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Guo, Xin
1
Gwinner, Kevin P.
1
Hair, Mario
1
Halstead, Diane
1
Hennig-Thurau, Thorsten
1
Heskett, James L.
1
Hogan, Suzanne
1
Houston, Franklin S.
1
Hult, G. Tomas M.
1
Jap, Sandy D.
1
Jih, Wen-jang Kenny
1
Jones, Eli
1
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Institution
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Harvard Graduate School of Business Administration
1
Published in...
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Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Harvard business review : HBR
1
Information systems development
1
International marketing ; Vol. 2
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
1
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ECONIS (ZBW)
47
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1
Successful
customer
relationship
management
programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
within the field of
customer
relationship
management
"-- …
Persistent link: https://www.econbiz.de/10009514031
Saved in:
2
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
3
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
4
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
5
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
6
Data warehouse design to support
customer
relationship
management
analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
7
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
8
CRM practices and resources for the development of customer-focused multinational organizations
Batista, Luciano C.
-
2010
Persistent link: https://www.econbiz.de/10003908632
Saved in:
9
Investigating the impact of
customer
relationship
management
practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
10
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
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