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~subject:"Relationship marketing"
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Search: subject_exact:"Loyalität von Kunden"
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Subject
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Relationship marketing
Customer retention
870
Kundenbindung
870
Beziehungsmarketing
447
Consumer behaviour
346
Konsumentenverhalten
346
Customer satisfaction
285
Kundenzufriedenheit
285
Service quality
134
Dienstleistungsqualität
133
Brand management
104
Markenführung
104
Customer loyalty
81
Brand image
73
Markenimage
73
Deutschland
71
Germany
71
customer loyalty
71
Social Web
65
Social web
65
Online-Marketing
60
Internet marketing
58
Markentreue
55
Brand loyalty
52
Vertrauen
51
Confidence
50
Markenartikel
50
Brand
49
Einzelhandel
48
Retail trade
48
Bank
38
USA
38
United States
38
Kundenbindungsprogramm
37
Loyalty program
37
Marketing
36
Customer service
34
Customer value
34
Emotion
34
Kundenservice
34
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Online availability
All
Undetermined
172
Free
82
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Article
325
Book / Working Paper
122
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Article in journal
283
Aufsatz in Zeitschrift
283
Aufsatz im Buch
37
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37
Hochschulschrift
21
Collection of articles of several authors
14
Sammelwerk
14
Thesis
14
Graue Literatur
10
Non-commercial literature
10
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8
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7
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7
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6
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6
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3
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3
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3
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3
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1
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1
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1
Konferenzschrift
1
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1
Mikroform
1
Reprint
1
Systematic review
1
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1
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1
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English
416
German
30
French
1
Author
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Ozuem, Wilson
4
Prentice, Catherine
4
Chen, Shu-Ching
3
Palmatier, Robert W.
3
Ramaseshan, B.
3
Rodríguez del Bosque, Ignacio A.
3
Wong, IpKin Anthony
3
Akerlof, George A.
2
Aksoy, Lerzan
2
Allen, Cyrus
2
Anber Abraheem Shlash Mohammad
2
Bowen, Gordon
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Cossío-Silva, Francisco-José
2
Coussement, Kristof
2
Dew, Robert
2
Faßnacht, Martin
2
Fröhling, Renée
2
Giloth, Mathias
2
Han, Heesup
2
Hilbert, Andreas
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Ieva, Marco
2
Iskhakova, Lilia
2
Islam, Tahir
2
Keiningham, Timothy
2
Köcher, Sören
2
Lee, Ju-Yeon
2
Lihotzky, Nikolai
2
Livne, Gilad
2
Makanyeza, Charles
2
Martinelli, Elisa
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Middlebrooks, Arthur
2
Molinillo, Sebastian
2
Moongela, Hilma
2
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Technische Universität Dresden
2
Books on Demand GmbH <Norderstedt>
1
Dpunkt.Verlag <Heidelberg>
1
Edward Elgar Publishing
1
IGI Global
1
Logos Verlag Berlin
1
Springer Fachmedien Wiesbaden
1
Verlag Franz Vahlen
1
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Published in...
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Journal of retailing and consumer services
20
Journal of business research : JBR
12
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Edward Elgar E-Book Archive
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Elgar original reference
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
European journal of marketing
2
Forschungsgruppe Konsum und Verhalten
2
International business review : the official journal of the European International Business Academy
2
International journal of business excellence
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of Indian business research
2
Journal of business economics and management
2
Journal of contemporary management : JMC
2
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ECONIS (ZBW)
447
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41
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41
Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture
Li, Gang
;
Yan, Kaining
;
Wei, Zelong
;
Cheng, T. C. E.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10014231343
Saved in:
42
Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications
Shaikh, Erum
;
Watto, Waqas Ahmed
;
Brahmi, Mohsen
; …
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10014313439
Saved in:
43
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
44
Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao
;
Shi, Da
;
Huang, Zixuan
;
Chang, Wen
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
Saved in:
45
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
46
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
47
The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj
;
Ali, Noor Azman Bin
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 218-239
Persistent link: https://www.econbiz.de/10014293963
Saved in:
48
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
49
NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z
Alt, Mónika-Anetta
;
Agárdi, Irma
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 347-365
Persistent link: https://www.econbiz.de/10013552716
Saved in:
50
Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
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