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~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Handbuch Multi-Channel-Marketing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Agriculture information bulletin
1
Agriculture information bulletin : AIB
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Business transformation in China
1
Channel strategies and marketing mix in a connected world
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1
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Der Kunde im Fokus
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-Services : opportunities and threats
1
E-business applications for product development and competitive growth : emerging technologies
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic retailing
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Emerging issues in economics of development, business and finance
1
Explanatory frameworks : economics, geography, social analysis
1
Global competition and integration
1
Handbook of information exchange in supply chain management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
1
Internet & Co. im Handel : Strategien, Geschäftsmodelle, Erfahrungen
1
LISS 2012 ; Vol. 1
1
LISS 2012 ; Vol. 2
1
Managing business in a multi-channel world : success factors for e-business
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
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ECONIS (ZBW)
71
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
Saved in:
5
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
6
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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7
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
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8
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
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9
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
10
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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