//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
SME
Deutschland
752
Germany
748
Marketingmanagement
468
Marketing management
455
Beziehungsmarketing
452
Relationship marketing
452
Brand management
446
Markenführung
446
Lieferantenmanagement
432
Supplier relationship management
432
Marketing
378
Theorie
248
Theory
248
USA
239
United States
239
Online-Marketing
177
Internet marketing
172
Strategisches Management
167
Internationales Marketing
152
International marketing
144
Bundling strategy
142
Leistungsbündel
142
Social Web
140
Social web
140
Welt
140
World
140
Marktforschung
132
Market research
130
Erfolgsfaktor
127
Consumer behaviour
126
Konsumentenverhalten
126
Strategic management
126
Success factor
124
B-to-B-Marketing
122
Business-to-business marketing
122
Lieferkette
112
Supply chain
112
KMU
107
Automotive industry
105
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
80
Book / Working Paper
27
Type of publication (narrower categories)
All
Case study
Multi-volume publication
Article in journal
1,698
Aufsatz in Zeitschrift
1,698
Aufsatz im Buch
483
Book section
483
Graue Literatur
242
Non-commercial literature
242
Hochschulschrift
185
Thesis
160
Fallstudie
107
Working Paper
101
Arbeitspapier
100
Collection of articles of several authors
95
Sammelwerk
95
Bibliografie enthalten
53
Bibliography included
53
Ratgeber
50
Guidebook
44
Aufsatzsammlung
41
Konferenzschrift
39
Conference proceedings
27
Amtsdruckschrift
24
Government document
24
Reprint
10
Collection of articles written by one author
9
Conference paper
9
Forschungsbericht
9
Konferenzbeitrag
9
Sammlung
9
Handbook
7
Handbuch
7
Advisory report
6
Gutachten
6
Fallstudiensammlung
4
Festschrift
4
Lehrbuch
4
Statistics
4
Statistik
4
Systematic review
4
Textbook
4
more ...
less ...
Language
All
English
75
German
32
Author
All
Ahlert, Dieter
4
Kruse, Phillipp
4
Gbadamosi, Ayantunji
3
Hesse, Josef
3
Alby, Tom
2
Asencio, Hugo
2
Bald, Thorsten
2
Doiron, Daniel John
2
Funk, Burkhardt
2
Jones, Rosalind
2
Madichie, Nnamdi O.
2
Nwankwo, Sonny
2
Padmore, Jo
2
Rowley, Jennifer
2
Rutenbeck, Henrik
2
Simpson, Mike
2
Sun, Rui
2
Taylor, Nick
2
Agrawal, K. M.
1
Akunuri, Jaya
1
Al-Oun, Salem
1
Ala-Risku, Timo
1
Alexander, Bethan
1
Alfirevic, Niksa
1
Almor, Tamar
1
Altshuler, Liliya
1
Azriel, Jay A.
1
Bain, Jessie Kaitlin
1
Bamber, David
1
Banerjee, Probir
1
Banerjee, Saikat
1
Bathgate, Ian K.
1
Bauer, Yvonne
1
Baumgarth, Carsten
1
Beckett, Ronald C.
1
Beyer, Heiko
1
Binckebanck, Lars
1
Bjørn-Andersen, Niels
1
Blick, Dee
1
Blombäck, Anna
1
more ...
less ...
Institution
All
Eric Cuvillier <Firma>
1
Verlag Dr. Kovač
1
Published in...
All
Entrepreneurship marketing : principles and practice of SME marketing
16
IMADI.net-Projektbericht
3
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
3
Cases on strategic social media utilization in the nonprofit sector
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management & enterprise development : IJMED
2
International journal of production economics
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of small business and enterprise development
2
Marketing intelligence & planning
2
Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen
2
Advances in social networking and online communities (ASNOC) book series
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Chandos Publishing social media series
1
China's emerging outsourcing capabilities : the services challenge
1
Copenhagen studies in economics and management / A
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-business managerial aspects, solutions and case studies
1
E-marketing ; Vol. 1
1
E-marketing ; Vol. 2
1
Economy, entrepreneurship, science and society in the XXI century : [a tribute to Santiago García Echevarría]
1
Edition Forschung
1
Entrepreneurial and financial studies
1
Erfolgreiches Management
1
Gabler Edition Wissenschaft
1
HMD : Praxis der Wirtschaftsinformatik
1
Innovation through knowledge transfer 2012
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of globalisation and small business : IJGSB
1
International journal of learning and change : IJLC
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Aktuelle Vergütungssysteme zwischen Logistikdienstleistern und ihren Kunden : auf dem Weg zu stabilen Geschäftsbeziehungen
Lindemann-Berk, Ruprecht
;
Stölzle, Wolfgang
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178496
Saved in:
2
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
3
Internet
marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
4
Cases on strategic social media utilization in the nonprofit sector
Asencio, Hugo
(
contributor
);
Sun, Rui
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010505242
Saved in:
5
Cat videos for a cause : a nonprofit social media
marketing
case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
6
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
7
Social media audits : achieving deep impact without sacrificing the bottom line
Gattiker, Urs E.
-
2014
Persistent link: https://www.econbiz.de/10010483930
Saved in:
8
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
9
Die Kunst seine Kunden zu lieben : Neurostrategie® für Unternehmer
Merath, Stefan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860298
Saved in:
10
Employer Branding für KMU : der Mittelstand als attraktiver Arbeitgeber
Immerschitt, Wolfgang
;
Stumpf, Marcus
-
2019
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014013919
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->